Adidas raises 2026 profit outlook: Adidas stock falls 1.16 percent

Published on 10/23/2026 at 10:51 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Third-quarter revenue reached EUR 7.25 billion on October 20, 2026. Adidas stock costs EUR 157.15 on October 23, 2026, 1.16 percent below the Xetra close.

Profit outlook and reporting milestones

Adidas raised its 2026 operating-profit outlook to EUR 2.50 billion from EUR 2.30 billion on October 20, 2026.
Third-quarter revenue reached EUR 7.25 billion, up 9.00 percent year over year.
Adidas stock trades at EUR 157.15 at 10:42 a.m. CEST at Lang & Schwarz on October 23, 2026, 1.16 percent below the Xetra close of October 22, 2026.
Adidas plans to publish final third-quarter results on October 29, 2026.

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Adidas (ISIN DE000A1EWWW0) raised its 2026 operating-profit outlook to EUR 2.50 billion on October 20, 2026, from EUR 2.30 billion, after preliminary third-quarter figures, according to TradingView. Adidas stock was trading at EUR 157.15 at 10:42 a.m. CEST on October 23, 2026, down 1.16 percent versus the Xetra close of October 22, 2026.

What changed in the 2026 outlook?

The preliminary third quarter produced record figures. Revenue increased 9.00 percent year over year to EUR 7.25 billion, while operating profit rose 37.00 percent to EUR 1.01 billion. Gross margin improved by 2.50 percentage points to 54.30 percent. These figures come from the October 20, 2026 release carried by TradingView.

The improved outlook combines higher profitability from growth with a U.S. tariff refund and planned investment. Adidas expects currency-neutral revenue growth of 9.00 to 10.00 percent in 2026, while EUR 100 million of fourth-quarter investment is intended to support future operating leverage, the release said.

Why does the margin deserve scrutiny?

The 54.30 percent gross margin gives investors a concrete quality test for the growth story. Morningstar reported on October 20, 2026 that full-price sales and the tariff refund supported the result, while unfavorable currency movements weighed on margins.

Adidas had already reported 14.00 percent second-quarter revenue growth on July 30, 2026, according to its investor-relations page. The comparison suggests that the latest quarter extended the company's growth sequence, while the refund makes part of the margin improvement exceptional.

When are the next results?

Adidas plans to publish its final third-quarter results on October 29, 2026, a date stated in the October 20 release. The report will show how much of the EUR 1.01 billion operating profit came from recurring trading performance rather than one-off support.

Stock price and investor context

For investors, the key tension is clear: Adidas has lifted its annual operating-profit outlook while the euro quotation sits below the previous Xetra session's close. At Lang & Schwarz, the stock was trading at EUR 157.15 on October 23, 2026 at 10:42 a.m. CEST, 1.16 percent below the Xetra close of October 22, 2026 at EUR 159.00. The further course of trading is shown by the continuously updated real-time quote of Adidas stock.