Adidas stock gains 4.61% as record Q3 lifts outlook

adidas reported record third-quarter results on October 29 and raised its full-year operating-profit outlook. The update keeps the sportswear group in focus as investors assess global demand, margin quality and the weaker European market.

Adidas stock traded at 175.85 euros on Lang & Schwarz at 17:00 CET on Wednesday, November 4, 2026, 4.61 percent above the Xetra close of Tuesday, November 3, 2026 at 168.10 euros. The real-time quote of Adidas stock remains the key reference during the session.

Record quarter resets investor focus

According to the adidas Group, third-quarter revenue increased 9 percent to a record 7.252 billion euros. Operating profit climbed 37 percent to 1.008 billion euros, producing a record quarterly margin of 13.9 percent.

Direct-to-consumer sales grew 17 percent, while currency-neutral revenue increased at double-digit rates in Greater China, North America, Latin America and Japan/South Korea. Europe was the exception, with revenue declining 4 percent as wholesale activity remained constrained by elevated inventories and promotional pressure in lifestyle footwear.

The gross margin reached 54.3 percent, helped by healthy full-price sales and a refund of around 200 million euros related to US tariffs. That one-off benefit is relevant when investors judge the underlying margin trend.

Guidance leaves room for execution

Adidas now expects currency-neutral revenue growth of 9 percent to 10 percent in 2026 and operating profit of around 2.5 billion euros, compared with a previous target of around 2.3 billion euros. The company also plans roughly 100 million euros of fourth-quarter reinvestment in initiatives intended to improve operating leverage beyond 2026.

Since the latest own report on Wednesday, November 4, at 08:23 CET, the Lang & Schwarz quote has risen from 167.55 euros to 175.85 euros, a 4.95 percent increase. This comparison is separate from the 4.61 percent move against the November 3 Xetra close.

The broader German market can be followed in the DAX market overview.

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