adidas stock gains as record quarter lifts 2026 profit outlook
Published on 10/30/2026 at 10:23 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSRecord quarter supports higher outlook
- Third-quarter revenue rose 9 percent to a record 7.25 billion euros, while operating profit increased 37 percent.
- Europe weakened as adidas managed wholesale supply cautiously, but North America, Greater China and Latin America delivered double-digit growth.
- Management expects currency-neutral revenue growth of 9 percent to 10 percent in 2026.
adidas confirmed record third-quarter results on Thursday, October 29, 2026, and raised its full-year operating-profit outlook. Revenue increased 9 percent to 7.25 billion euros in the three months to September 30, while operating profit rose 37 percent to 1.01 billion euros, according to WWD.
adidas stock traded at 168.40 euros on Lang & Schwarz at 10:11 CEST on Friday, October 30, 0.75 percent above the Xetra close of Thursday, October 29, at 167.15 euros. The comparison uses the previous Xetra session because the current trading day was still under way.
Growth outside Europe remains strong
The quarter showed a clear regional split. Sales in Europe fell 4 percent to 2.24 billion euros as adidas took a cautious approach to wholesale shipments amid elevated inventories and promotional pressure in lifestyle footwear. Management expects the region to improve and return to high-single-digit growth in the following quarter.
North American revenue increased 14 percent to 1.47 billion euros. Greater China grew 20 percent, Japan and South Korea advanced 15 percent, and Latin America posted 29 percent growth. The regional performance indicates that demand outside the home market continued to offset weakness in Europe.
Apparel revenue rose 22 percent to 2.9 billion euros, while footwear revenue was flat at 3.83 billion euros. Accessories increased 6 percent to 527 million euros. The company said it continued to manage wholesale sell-in conservatively to protect full-price product franchises in a promotional market.
Profit outlook rises to 2.5 billion euros
For 2026, adidas now expects operating profit of about 2.5 billion euros, up from its previous target of about 2.3 billion euros. The company maintained its forecast for currency-neutral revenue growth of 9 percent to 10 percent.
Profitability benefited partly from roughly 200 million euros in refunds related to United States tariff claims. The record operating margin of 13.9 percent therefore combines stronger underlying business performance with a material one-off contribution. For investors, the regional mix and the ability to protect full-price sales remain key indicators for the next reporting periods.
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adidas AG at a glance
- Company: adidas AG
- ISIN: DE000A1EWWW0
- Stock: ADS.DE
- Lang & Schwarz price: 168.40 euros at 10:11 CEST on October 30, 2026
- Change versus Xetra close: 0.75 percent above the October 29 close
- Xetra close: 167.15 euros on October 29, 2026
- Sector: Sportswear and sporting goods
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