Adidas stock: StoneX lifts target for Adidas stock to EUR 210.00

Published on 10/23/2026 at 16:09 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Adidas lifted 2026 profit outlook to EUR 2.50 billion. Adidas stock costs EUR 158.83 on October 23, 2026, up 0.33 percent versus Xetra close.

StoneX and results dates

StoneX raised its Adidas target to EUR 210.00 on October 21, 2026.
Preliminary third-quarter operating profit rose 37.00 percent to EUR 1,008.00 million.
Adidas stock costs EUR 158.83 at Lang & Schwarz on October 23, 2026 at 4:02 p.m. CEST, 0.33 percent above the Xetra close of October 22, 2026 at EUR 158.30.
Adidas will publish final third-quarter results on October 29, 2026.

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Adidas stock (ISIN DE000A1EWWW0) is tied to a StoneX target of EUR 210.00 after the firm raised it from EUR 200.00 on October 21, 2026, according to Investing.com. The move followed Adidas preliminary third-quarter figures and its higher 2026 operating-profit outlook. Adidas was trading at EUR 158.83 at Lang & Schwarz on October 23, 2026 at 4:02 p.m. CEST, up 0.33 percent versus the Xetra close of October 22, 2026 at EUR 158.30.

What did StoneX change?

StoneX maintained a Buy rating while lifting its target from EUR 200.00 to EUR 210.00. The new target lies 32.21 percent above the Lang & Schwarz price. StoneX also cited Adidas's improved profit outlook and said its fiscal 2027 earnings-per-share estimate was EUR 12.39, with a price-to-earnings ratio of 17.00, according to Investing.com.

Price position and operating figures

The preliminary third-quarter figures provide the operating backdrop. Adidas reported revenue of EUR 7,252.00 million, up 9.00 percent from the year-earlier quarter, while operating profit increased 37.00 percent to EUR 1,008.00 million. Gross margin rose 2.50 percentage points to 54.30 percent, according to the Adidas Group release dated October 20, 2026.

The 2026 operating-profit outlook rose to EUR 2.50 billion from EUR 2.30 billion previously. The release also identified a EUR 200.00 million US tariff refund and a planned EUR 100.00 million fourth-quarter reinvestment. The tariff refund is a one-off factor, while full-price sales supported the gross-margin improvement.

Valuation and reporting date

Adidas has a market capitalization of EUR 27.7 billion and a trailing price-to-earnings ratio of 20.39 as of October 23, 2026. Its 52-week range is EUR 129.95 to EUR 191.25, placing the Lang & Schwarz price 16.96 percent below the high. Adidas will publish final third-quarter results on October 29, 2026, a date stated in the company release.

Jefferies retained a Buy rating and a EUR 187.00 target on October 20, 2026, citing a 10.00 percent increase in operating profit compared with the year-earlier period, as reported by MarketScreener.

Comparison with peers

Adidas: up 0.33 percent, P/E 20.39, market capitalization EUR 27.7 billion.

Nike (NYSE, USD): down 2.09 percent, P/E 17.98, market capitalization USD 55.7 billion.

Puma (Xetra, EUR): down 0.72 percent, market capitalization EUR 3.7 billion.

Adidas stock stays below its yearly high

The price is 16.96 percent below the 52-week high, leaving the analyst targets above the current German-market quotation. The October 29 results will provide the next detailed test of whether the preliminary margin and profit gains carry into the full report.

The further course of trading is shown by the continuously updated real-time quote of Adidas stock.