American Express stock broadens Canadian Marriott card lineup

American Express and Marriott Bonvoy are expanding their Canadian co-brand card portfolio, adding a no-annual-fee product while upgrading benefits on two existing cards. The companies announced the changes on Tuesday, November 10, with the new lineup scheduled to launch on February 9, 2027.

Canadian card portfolio expands

The Marriott Bonvoy Bright American Express Card will give Canadian consumers access to the loyalty program without an annual fee. It will offer Marriott Bonvoy points on eligible hotel purchases, dining and other spending, together with complimentary Silver Elite status and five annual Elite Night Credits.

American Express and Marriott Bonvoy said the expanded portfolio builds on a relationship of more than 15 years in Canada. The move gives the payments company another entry point for consumers and small businesses that may not want a premium-fee travel card.

Existing cards receive upgrades

The existing personal and business Marriott Bonvoy American Express cards will receive complimentary Gold Elite status, upgraded from Silver. The benefit includes a 25 percent bonus on eligible stays, 2 p.m. late checkout and enhanced room upgrades subject to availability.

The personal card's annual fee will rise from CAD 120 to CAD 150 on the cardmember's first annual fee billing date on or after the launch date. The business card's CAD 150 annual fee will remain unchanged. Both existing cards will continue to offer an annual free-night award after CAD 3,000 in purchases and 15 annual Elite Night Credits, according to Marriott Bonvoy.

Stock context for investors

American Express stock traded at 289.60 euros on Lang & Schwarz at 12:42 CET on Friday, November 13, 2026, 0.45 percent below the Xetra close of Thursday, November 12. The Financial Times reported that American Express Company closed at 290.90 euros on the German market on November 12.

The Canadian card changes are scheduled for 2027, so their effect on customer acquisition, spending and rewards economics will depend on adoption after launch. The fee increase on the personal card may support revenue per account, while the no-fee product could widen the addressable customer base; the company has not provided a financial contribution estimate in the announcement.

The S&P 500 remains the relevant US market backdrop for investors.

More news and analyses on American Express stock