ANTA completes 29.06 percent stake purchase in Puma stock

Published on 10/21/2026 at 10:43 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Puma stock costs EUR 24.75 on October 21, 2026, 0.98 percent above Xetra. The Xetra close was EUR 24.51, with Q3 results due October 30, 2026.

Ownership and earnings checkpoints

ANTA completed its 29.06 percent stake purchase in Puma on October 20, 2026.
Puma's fiscal year 2026 EBIT outlook remains EUR -50 million to EUR -150 million.
Puma stock trades at EUR 24.75 at 10:38 a.m. CEST at Lang & Schwarz on October 21, 2026, 0.98 percent above the Xetra close of October 20, 2026.
Jefferies cut its Puma target from EUR 27.50 to EUR 23.50 on October 6, 2026.

Isometrische 3D-Grafik der Lieferkette von Sportbekleidung — PUMA SE (ISIN DE0006969603) veranschaulicht isometrische Wertschoepfungskette von Rohfaser bis Vertrieb der Sportbekleidung, Illustration mit AI erstellt.

Puma stock (ISIN DE0006969603) was trading at EUR 24.75 at Lang & Schwarz on October 21, 2026, at 10:38 a.m. CEST, up 0.98 percent versus the Xetra close of October 20, 2026 at EUR 24.51. On October 20, 2026, ANTA Sports had completed its acquisition of a 29.06 percent stake in Puma, according to Simply Wall St.

Three ownership and target dates

The recent timeline shows a sharp shift in the stock's reference points. On October 6, 2026, Jefferies cut its price target from EUR 27.50 to EUR 23.50 and kept a Hold rating, as MarketScreener reported. On October 12, 2026, Berenberg maintained a Buy rating and a EUR 40.00 target, according to MarketScreener. The latest event came on October 20, 2026, when ANTA became Puma's largest shareholder with 29.06 percent.

What changes with ANTA's stake?

The ownership change is material in scale but does not replace Puma's management. ANTA now holds 43,014,760 shares out of 148,007,926, while operational control remains with Puma's existing management and board, according to Simply Wall St. For investors, the next test is whether the new relationship improves Puma's position in Greater China without disrupting wholesale partnerships.

Puma's latest guidance sets a demanding earnings backdrop. In its September 25, 2026 Q3 aide-memoire, PUMA kept fiscal year 2026 EBIT guidance at EUR -50 million to EUR -150 million and projected currency-adjusted sales to decline in the low- to mid-single-digit percentage range. That leaves execution, margins and demand in China as the key operating variables.

When are Puma's next results?

Puma's next scheduled reporting date is October 30, 2026, when it plans to publish its third-quarter 2026 results, according to PUMA. The release should show whether the expected sequential improvement from the second quarter is reaching sales and EBIT.

Stock holds near EUR 25

Puma's market capitalization was EUR 3.7 billion on October 21, 2026, while its 52-week range was EUR 15.30 to EUR 30.31. The current quote is EUR 24.75 at Lang & Schwarz on October 21, 2026, at 10:38 a.m. CEST, 0.98 percent above the Xetra close of October 20, 2026 at EUR 24.51. The further course of trading is shown by the continuously updated real-time quote of Puma stock.