BAT crosses its 200-day line as British American Tobacco stock trades at EUR 53.15

Published on 10/23/2026 at 10:29 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

British American Tobacco stock costs EUR 53.15 on October 23, 2026. BAT targets 3-5% revenue growth and 4-6% adjusted profit growth in 2026.

Buybacks and long-term targets

BAT repurchased and cancelled 658,415 shares between October 12 and October 16, 2026.
Capital Markets Day guidance targets at least 30% New Category contribution margin by 2030.
British American Tobacco stock trades at EUR 53.15 at 10:15 a.m. CEST at Lang & Schwarz on October 23, 2026.
Fiscal year 2026 results are scheduled for February 11, 2027.

Schwarzweiß-Reportagefoto von Feldarbeitern bei der Ernte auf landwirtschaftlicher Anbaufläche — British American Tobacco plc (GB0002875804) zeigt dokumentarisch Landwirtschaft und Ernteprozesse in Schwarzweiß, Illustration mit AI erstellt.

BAT stock crossed its 200-day moving average on October 23, 2026, while British American Tobacco stock was trading at EUR 53.15 at Lang & Schwarz at 10:15 a.m. CEST. MarketBeat reported that the London-listed stock had moved above its 200-day average of GBp 4,387.04 and reached GBp 4,483.15 during trading. The signal puts BAT's capital returns and smokeless transition back at the center of the investment case.

Buybacks reduce the share count

Between October 12 and October 16, 2026, BAT repurchased and cancelled 658,415 ordinary shares, according to TipRanks. The company then had 2,155,911,533 ordinary shares carrying voting rights and 132,648,864 shares held in treasury. Reducing the ordinary share count can support earnings per share, although the effect depends on the repurchase price and future operating performance.

BAT's latest reported operating picture was mixed. In the first half of 2026, revenue reached GBP 12.24 billion, up 1.40 percent from the first half of 2025, while adjusted profit from operations rose 3.50 percent to GBP 5.43 billion and adjusted operating margin widened to 43.70 percent, Barchart reported. Free cash flow increased 85.00 percent to GBP 2.29 billion, providing room for GBP 1.30 billion of buybacks.

What does the 2030 plan mean?

BAT's September 29, 2026 Capital Markets Day set a measurable transition target. In its RNS announcement carried by FT.com, the group said it expects New Category revenue to grow at a mid-teens rate through 2030 and contribution margin to reach at least 30 percent by 2030. Smokeless products represented 19.80 percent of group revenue as of June 30, 2026, giving investors a quantified measure of the distance to the longer-term portfolio ambition.

Three dated BAT milestones

On September 29, 2026, BAT reaffirmed full-year guidance for 3.00 to 5.00 percent revenue growth and 4.00 to 6.00 percent adjusted profit-from-operations growth. Between October 12 and October 16, 2026, it repurchased and cancelled 658,415 shares. On October 23, 2026, the stock moved above its 200-day average of GBp 4,387.04 and reached GBp 4,483.15, according to MarketBeat.

Next reporting date

The next explicitly announced reporting date is February 11, 2027, when BAT is scheduled to publish its fiscal year 2026 results, according to Simply Wall St. That release should show whether the lower end of the 2026 growth ranges translated into operating results and whether the smokeless mix continued to expand.

Price and market context

BAT's London listing had a 52-week range of GBp 3,788.00 to GBp 5,368.00 on October 23, 2026, while market capitalization stood at GBP 96.3 billion. The current euro quotation gives German investors a direct reference point for the stock during the Xetra trading phase.

British American Tobacco stock was trading at EUR 53.15 at Lang & Schwarz on October 23, 2026 at 10:15 a.m. CEST. The further course of trading is shown by the continuously updated real-time quote of BAT stock.