BMW, DE0005190003

BMW reported 1.7 million deliveries: BMW stock sits 41.74 percent below its high

Published on 10/23/2026 at 09:36 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

MINI grew 6.80 percent in the first nine months of 2026. BMW stock trades at EUR 57.05 on October 23, 2026, 0.75 percent below the Xetra close.

Profitability recovery and delivery growth

BMW Group delivered 1.7 million vehicles by October 13, 2026.
BMW targets a 3.00 to 5.00 percent automotive EBIT margin for 2028.
BMW stock trades at EUR 57.05 at 9:32 a.m. CEST at Lang & Schwarz on October 23, 2026, 0.75 percent below the Xetra close of October 22, 2026.
Jefferies maintained a EUR 60.00 target on October 20, 2026.

Aquarellmalerei der Münchner Skyline bei Sonnenuntergang mit Kirchtürmen und Bürotürmen — BMW AG (DE0005190003): Aquarell-Gemälde der Münchner Skyline bei goldenem Abendlicht, neutrale Stadtansicht ohne Markenbezug, Illustration mit AI erstellt.

BMW (ISIN DE0005190003) had delivered more than 1.7 million vehicles by September 30, 2026, while its stock was trading at EUR 57.05 at Lang & Schwarz on October 23, 2026. The latest sales update showed 6.80 percent growth for MINI in the first nine months, according to BMW Group.

Deliveries improve the product picture

The October 13, 2026 update gave BMW a constructive operating signal despite the earnings pressure reported in the first half. One in three vehicles delivered in Europe during the third quarter was fully electric, while the company said fully electric sales in Europe and Germany were growing at a double-digit rate, according to BMW Group.

The sales momentum matters because BMW entered the period with weaker profitability. In the second quarter of 2026, group revenue was EUR 31.3 billion, group earnings before tax fell 35.10 percent to EUR 1.697 billion, and the group EBT margin was 5.40 percent, according to BMW Group.

What does the margin plan require?

BMW's September 30, 2026 capital markets plan points to a gradual recovery rather than an immediate earnings rebound. The company targets an automotive EBIT margin of 3.00 to 5.00 percent in 2028 and 8.00 to 10.00 percent at the beginning of the next decade, alongside 20 percent leaner management structures, according to BMW Group.

Three dates frame the stock story

BMW reported group earnings before tax of EUR 1.697 billion on July 30, 2026; presented its profitability plan on September 30, 2026; and published the 1.7 million vehicle delivery update on October 13, 2026. The sequence moves from earnings pressure to operational repair and then to sales evidence.

Analysts keep a divided view

Jefferies maintained a Neutral rating and a EUR 60.00 target on October 20, 2026, according to MarketScreener. JPMorgan had kept its Buy rating and EUR 82.00 target on October 13, 2026, according to MarketScreener. The next scheduled reporting date is November 3, 2026, for the third-quarter earnings release.

Stock remains below its yearly high

At EUR 57.05, BMW was 41.74 percent below its 52-week high of EUR 97.92 and above its 52-week low of EUR 51.98. The valuation debate therefore still depends on whether the Neue Klasse product cycle can translate sales growth into the 2028 margin corridor. BMW stock was trading at EUR 57.05 at Lang & Schwarz on October 23, 2026 at 9:32 a.m. CEST, 0.75 percent below the Xetra close of October 22, 2026 at EUR 57.48. The further course of trading is shown by the continuously updated real-time quote of BMW stock.