BMW, DE0005190003

BMW stock trades at EUR 56.10 as HSBC cuts its target11:42 AM 28.09.26 in EDT

Published on 09/28/2026 at 14:35 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

HSBC cut its BMW target from EUR 71.00 to EUR 69.00 on September 24, 2026, citing China. First-half revenue fell 8.00 percent to EUR 62.266 billion.

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BMW (ISIN DE0005190003) was trading at EUR 56.10 on Xetra on September 28, 2026, at 2:19 p.m. CEST, up 0.68 percent from the prior close of EUR 55.72. The immediate catalyst is HSBC's downgrade from Buy to Hold and its price-target cut from EUR 71.00 to EUR 69.00 on September 24, 2026, as Investing.com reported.

China pressure meets weaker results

BMW's first-half 2026 revenue fell 8.00 percent year over year to EUR 62.266 billion, while pretax profit declined 29.40 percent to EUR 4.045 billion, according to Boerse Express on September 15, 2026. The same report put the automotive EBIT margin at 2.30 percent in the second quarter and 3.60 percent for the first half, showing that profitability has weakened faster than sales alone suggest.

BMW's full-year automotive operating-margin guidance was reduced to 1.00-3.00 percent from 4.00-6.00 percent, with China weakness and currency effects identified as major pressures, Boerse Express reported.

Capital markets day sets the next test

BMW's capital markets day is scheduled for September 29-30, 2026, with new medium-term targets expected on September 30, according to Investing.com. UBS expects a 2028 automotive EBIT margin target of 3.00-5.00 percent, below the 5.10 percent consensus, while retaining BMW's longer-term 8.00-10.00 percent ambition.

That gap is the central investor question: management must explain how restructuring, new electric models and pricing can close the distance between the current 2.30 percent quarterly margin and the longer-term target. HSBC expects BMW's reported operating profit estimates for 2027 and 2028 to be 16.00-20.00 percent lower after weaker China volumes, pricing pressure and higher raw-material costs.

BMW stock stays near its yearly low

BMW stock was trading at EUR 56.10 on Xetra on September 28, 2026, with a 52-week range of EUR 55.32 to EUR 97.92. The market capitalization was EUR 33.6 billion and volume stood at 455,610 shares at the same snapshot, leaving the share price EUR 0.78 above its 52-week low.