Booking Holdings stock trades 27.31 percent below its 52-week high

Published on 10/27/2026 at 17:07 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Booking Holdings stock sits 6.72 percent above its 52-week low. The stock costs EUR 136.65 on October 27, 2026, down 0.36 percent versus the Xetra close.

Price and analyst signals

Booking Holdings stock stood 27.31 percent below its 52-week high on October 27, 2026.
Jefferies cut its target from USD 200.00 to USD 185.00 on October 19, 2026.
Booking Holdings stock costs EUR 136.65 at Lang & Schwarz on October 27, 2026 at 5:03 p.m. CEST, 0.36 percent below the Xetra close of October 26, 2026.
Market capitalization stood at USD 114.3 billion on October 27, 2026.

Booking Holdings, US09857L1089, Illustration mit AI erstellt.

Booking Holdings (ISIN US09857L1089) was trading 27.31 percent below its 52-week high on October 27, 2026, placing the online travel company close to the lower end of its annual euro range. The stock was trading at EUR 136.65 at Lang & Schwarz on October 27, 2026 at 5:03 p.m. CEST, down 0.36 percent versus the Xetra close of October 26, 2026 at EUR 137.15.

The annual range remains wide

Booking Holdings traded between EUR 128.04 and EUR 188.00 over the 52-week period shown on October 27, 2026. The current quote was therefore 6.72 percent above the low and 27.31 percent below the high, giving investors a clear measure of the stock's recent position.

On the Nasdaq, Booking Holdings was last quoted at USD 152.10 on October 27, 2026 at 12:06 p.m. ET. The same quote showed a market capitalization of USD 114.3 billion, a trailing price-to-earnings ratio of 16.87 and a 52-week range of USD 149.87 to USD 220.81.

What changed in analyst targets?

According to MarketScreener, Jefferies cut its Booking Holdings target from USD 200.00 to USD 185.00 on October 19, 2026. The revised target was 21.63 percent above the Nasdaq quote of USD 152.10 on October 27, 2026.

Booking Holdings remains valued above Expedia Group on the latest quoted figures, although Expedia's USD 32.1 billion market capitalization was much smaller than Booking's USD 114.3 billion. Airbnb carried a USD 101.0 billion market capitalization and a trailing price-to-earnings ratio of 38.52, compared with Booking's 16.87.

Dates and valuation markers

Booking Holdings reported a market capitalization of USD 114.3 billion on October 27, 2026. Its Nasdaq quote of USD 152.10 was 25.50 percent above the 52-week low of USD 149.87 only when measured against the lower value supplied for the same quote page; the euro range provides the cleaner venue-specific comparison for German investors.

Comparison with peers

Booking Holdings: down 0.68 percent, price-to-earnings ratio 16.87, market capitalization USD 114.3 billion.

Expedia Group (Nasdaq, USD): down 1.33 percent, price-to-earnings ratio 17.49, market capitalization USD 32.1 billion.

Airbnb (Nasdaq, USD): down 1.41 percent, price-to-earnings ratio 38.52, market capitalization USD 101.0 billion.

Stock position for German investors

The euro quote leaves Booking Holdings above its 52-week low but well below its annual high. The next market assessment will depend on whether the Nasdaq price stabilizes above USD 149.87 and whether the stock can reduce the gap to the analyst target.

Booking Holdings was trading at EUR 136.65 at Lang & Schwarz on October 27, 2026 at 5:03 p.m. CEST, 0.36 percent below the Xetra close of October 26, 2026 at EUR 137.15. The further course of trading is shown by the continuously updated real-time quote of Booking Holdings stock.