BTIG reiterates USD 50 target for Nike stock despite sales strain

Published on 10/23/2026 at 10:43 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Nike stock costs EUR 33.85 on October 23, 2026, 0.62 percent below the EUR 34.06 Xetra close. Q1 revenue fell 4 percent to USD 11.2 billion.

Targets and operating pressure

BTIG reiterated a USD 50.00 Nike target on October 23, 2026.
Fiscal first-quarter revenue fell 4 percent to USD 11.2 billion.
Nike stock trades at EUR 33.85 at 10:37 a.m. CEST at Lang & Schwarz on October 23, 2026, 0.62 percent below the Xetra close of October 22, 2026.
Nike's next earnings report is scheduled for December 17, 2026.

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Nike stock (ISIN US6541061031) was trading at EUR 33.85 at Lang & Schwarz on October 23, 2026 at 10:37 a.m. CEST, down 0.62 percent versus the Xetra close of October 22, 2026 (EUR 34.06). Investing.com reported on October 23, 2026 that BTIG reiterated a Buy rating and a USD 50.00 price target after meeting Nike CFO Dave Denton.

Quarterly sales remain the pressure point

Nike's fiscal first-quarter revenue fell 4 percent to USD 11.2 billion in the period ended August 31, 2026, while diluted earnings per share reached USD 0.48. The figures came with a 42.8 percent gross margin, up 60 basis points from the prior-year quarter, according to NIKE.

The regional split explains why the earnings beat has not resolved the turnaround debate. Greater China revenue declined 26 percent in fiscal first quarter 2027, while North America revenue increased 2 percent. Nike also expects fiscal 2027 revenue to decline by a high-single-digit percentage, and adjusted earnings per share to range from USD 1.15 to USD 1.35.

What does the target imply?

BTIG's USD 50.00 target sits alongside a business reset rather than a clean recovery signal. The company's Pace program is expected to deliver USD 2.5 billion in cumulative savings through fiscal 2031, but Nike expects about USD 1.0 billion of pretax charges over the program's life. Those figures show the potential benefit and the near-term cost of the plan, as detailed in the NIKE earnings transcript dated October 1, 2026.

Next results arrive in December

Nike's next earnings report is scheduled for December 17, 2026, according to Investing.com. Until then, the central test is whether performance categories can offset weaker Sportswear, Jordan Brand and Greater China sales while Pace begins to reduce costs.

Turnaround signals remain mixed

The October 23 price is 0.62 percent below the EUR 34.06 Xetra close of October 22, 2026. Nike's 52-week NYSE range was USD 31.97 to USD 70.44, while market capitalization stood at USD 56.9 billion as of October 22, 2026. The further course of trading is shown by the continuously updated real-time quote of Nike stock.