Burberry stock slips as RBC cuts its price target

Published on 09/24/2026 at 17:17 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Burberry stock faces a GBp 200 target cut by RBC on September 22, 2026. Q1 FY27 sales rose 5 percent, while Americas growth reached 12 percent.

Schneider arbeitet an beigem Trenchcoat in einem Londoner Modeatelier — Fotorealistische Szene zeigt Schneiderhandwerk für Burberry Group plc, ISIN GB0031743007, in Londoner Modeatelier mit Trenchcoat, Illustration mit AI erstellt.

Burberry stock (ISIN GB0031743007) was trading at GBp 1,024.50 on the LSE on September 24, 2026, down 1.06 percent. The move followed RBC Capital Markets' downgrade to Sector Perform and its cut in the price target from GBp 1,400 to GBp 1,200 on September 22, 2026.

RBC cuts target to GBp 1,200

According to Sharecast, RBC said Burberry's strategy is improving product and price architecture, but relies heavily on volume and mix while luxury demand remains weak.

The downgrade also carried a more cautious earnings view. RBC cut its fiscal 2028 and fiscal 2029 EPS estimates by 6 percent to 8 percent, leaving them 7 percent to 11 percent below consensus, while consensus assumes revenue growth of 5 percent to 6 percent and a 200 basis point EBIT margin expansion in fiscal 2029.

Q1 sales grow 5 percent

The company's investor page dates its first quarter FY27 trading update to July 17, 2026. Investing.com summarizes the update with sales growth of 5 percent and a 12 percent increase in the Americas.

That regional split matters because the 12 percent Americas increase outpaced the 5 percent group sales growth. The figures support the turnaround narrative, but RBC's estimate cuts show that investors are weighing regional gains against broader luxury demand and the amount of growth that can come from volume.

Stock stays 25.58 percent below high

At GBp 1,024.50 on September 24, 2026, Burberry stock stood GBp 352.00 below its 52-week high of GBp 1,376.50, a discount of 25.58 percent. Its 52-week low was GBp 953.40, placing the intraday price GBp 71.10 above that level.