Citi maintains Buy rating and EUR 34.00 target for Puma stock

Published on 10/27/2026 at 17:07 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Q3 results are due October 30, 2026. Puma stock costs EUR 24.83 on October 27, 2026 at 5:03 p.m. CEST, down 2.51 percent versus the Xetra close.

Analyst target and reporting date

Citi maintained a Buy rating and a EUR 34.00 target on October 16, 2026.
PUMA reported second-quarter sales down 9.40 percent on a currency-adjusted basis and EBIT of minus EUR 53.10 million.
Puma stock costs EUR 24.83 at Lang & Schwarz on October 27, 2026 at 5:03 p.m. CEST, 2.51 percent below the Xetra close of October 26, 2026.
PUMA scheduled its third-quarter 2026 results for October 30, 2026.

Puma, DE0006969603, Illustration mit AI erstellt.

Citi maintained its Buy rating and a EUR 34.00 price target for Puma on October 16, 2026, according to The Globe and Mail. The target stands 36.93 percent above the EUR 24.83 price. Puma stock was trading at EUR 24.83 at Lang & Schwarz on October 27, 2026 at 5:03 p.m. CEST, down 2.51 percent versus the Xetra close of October 26, 2026 at EUR 25.47.

Second-quarter sales fell 9.40 percent

PUMA's second-quarter 2026 sales fell 9.40 percent on a currency-adjusted basis from the prior-year quarter. Reported EBIT improved to a loss of EUR 53.10 million from a loss of EUR 109.00 million, while the gross profit margin increased to 48.00 percent from the prior-year quarter. These figures were discussed in the company's second-quarter earnings call published by Yahoo Finance on July 31, 2026.

Stock remains below its yearly high

The EUR 30.31 52-week high leaves Puma 18.08 percent below that level, while the EUR 15.30 low is 62.29 percent below the Lang & Schwarz price. The market capitalization was EUR 3.7 billion as of October 27, 2026. The stock's decline versus the Xetra close was larger than adidas, down 0.94 percent in EUR, and NIKE, down 0.96 percent in USD, on October 27, 2026.

Results date sets the next checkpoint

PUMA scheduled its third-quarter 2026 results for October 30, 2026, according to its PUMA investor relations page. The company confirmed a full-year 2026 outlook for a low single-digit to mid-single-digit currency-adjusted sales decline and an EBIT range of minus EUR 50.00 million to minus EUR 150.00 million in the second-quarter call. For investors, the upcoming report will test whether the sequential improvement expected for the third quarter is visible in sales and profitability.

Peer valuations remain higher

Comparison with peers

Puma: down 2.51 percent, market capitalization EUR 3.7 billion.
adidas (Xetra, EUR): down 0.94 percent, P/E 20.44, market capitalization EUR 27.7 billion.
NIKE (NYSE, USD): down 0.96 percent, P/E 17.97, market capitalization USD 55.8 billion.

Price and reporting date

The next major stock-specific date is October 30, 2026, when PUMA is scheduled to publish third-quarter results. Until then, the EUR 34.00 Citi target provides a dated analyst benchmark, while the second-quarter figures underline the gap between improving margin and still-negative EBIT.

The further course of trading is shown by the continuously updated real-time quote of Puma stock.