Coca-Cola, US1912161007

Coca-Cola picks Omnicom: Coca-Cola stock stands at USD 410.2 billion value

Published on 10/23/2026 at 11:32 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Coca-Cola picked Omnicom on October 22, 2026. Coca-Cola stock costs EUR 84.59 on October 23, 2026 at a USD 410.2 billion valuation.

Marketing partners and upcoming results

Coca-Cola selected Omnicom for North America on October 22, 2026, with implementation starting December 1, 2026.
The company is scheduled to release third-quarter 2026 results on October 27, 2026.
UBS maintained its Buy rating and USD 104.00 target on October 19, 2026.
Coca-Cola stock traded at EUR 84.59 at 11:30 a.m. CEST at Lang & Schwarz on October 23, 2026.

Soft watercolor painting of Atlanta city skyline with Centennial Park fountains and lush trees in the foreground, gentle pastel tones of peach, mint, lavender and blue sky, loose watercolor washes with visible brushstrokes, people and reflections in refle — Coca-Cola US1912161007 als Aquarell der Atlanta Skyline mit Centennial Park in weichen Pastellfarben, Illustration mit AI erstellt.

The Coca-Cola Company (ISIN US1912161007) selected Omnicom as its North American media partner after completing a global marketing operating system review on October 22, 2026. The new structure will be implemented in phases beginning December 1, 2026, according to The Coca-Cola Company. For investors, the announcement links Coca-Cola's marketing strategy to data, technology, customer relationship management and artificial intelligence.

Marketing structure changes by region

WPP Open X will remain Coca-Cola's global media partner outside North America, Japan and South Korea, while Dentsu continues handling media in Japan and South Korea. Omnicom will work with WPP StudioX in North America, bringing media, data, loyalty and creator partnerships into one operating ecosystem, the company said in its October 22, 2026 release.

The announcement followed a period in which Coca-Cola has worked with WPP since the creation of Open X in 2021. The company sells beverages across more than 200 countries and territories, giving the agency review a broad operating scope.

What does the next report add?

The next quantified test is Coca-Cola's third-quarter 2026 report. The Coca-Cola Company scheduled the release for October 27, 2026, before the New York Stock Exchange opens, followed by an 8:30 a.m. ET conference call. UBS analyst Peter Grom kept a Buy rating and a USD 104.00 target on October 19, 2026, according to wallstreetONLINE.

Three dated company events

On September 29, 2026, Coca-Cola scheduled its third-quarter release for October 27, 2026. On October 19, 2026, UBS maintained its USD 104.00 target. On October 22, 2026, Coca-Cola selected Omnicom for North America and retained WPP Open X across most other markets.

Upcoming dates for Coca-Cola

The next two substantiated dates are October 27, 2026, for third-quarter results, and December 1, 2026, for the phased implementation of the new marketing structure.

Stock valuation and market context

Coca-Cola stock was trading at EUR 84.59 at Lang & Schwarz on October 23, 2026, at 11:30 a.m. CEST. The primary listing is on the New York Stock Exchange, where the finance quote showed USD 95.34 on October 22, 2026 at 4:00 p.m. ET. The 52-week range was USD 67.27 to USD 95.37, and market capitalization was USD 410.2 billion as of October 23, 2026.

The further course of trading is shown by the continuously updated real-time quote of Coca-Cola stock.