HelloFresh cuts 2026 outlook while HelloFresh stock falls 2.08 percent

Published on 10/02/2026 at 17:12 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

HelloFresh stock costs EUR 2.35 on October 2, 2026 after EUR 2.40, minus 2.08 percent. Fiscal-year 2026 adjusted EBITDA is EUR 350-370 million.

Offene Versandbox mit frischem Gemüse, Kräutern und Kühlpacks auf Holztisch — Fotorealistische Aufnahme einer offenen braunen Versandbox mit frischen Zutaten auf einem Holztisch — Motiv für HelloFresh SE (ISIN DE000A161408), dem führenden Meal-Kit-Lieferdienst Berlins, Illustration mit AI erstellt.

HelloFresh (ISIN DE000A161408) was trading at EUR 2.35 at Lang & Schwarz on October 2, 2026, down 2.08 percent from the prior close of EUR 2.40. The company cut its fiscal-year 2026 outlook after weaker new-customer acquisition, with adjusted EBITDA now expected at EUR 350 million to EUR 370 million and revenue projected to decline 9 percent to 11 percent in constant currency.

Outlook drops on weaker demand

As FinanzNachrichten reported on September 25, 2026, HelloFresh expects third-quarter adjusted EBITDA of EUR 45 million to EUR 55 million, below the EUR 57.2 million analyst consensus cited in the report. The same update put the expected third-quarter revenue decline at 11 percent to 12 percent year over year in constant currency, compared with a market expectation of a 6.8 percent decline.

The full-year adjusted EBITDA range of EUR 350 million to EUR 370 million compares with the previous EUR 375 million to EUR 425 million outlook. The new range also sits below the EUR 375.6 million consensus cited by FinanzNachrichten, making customer acquisition and marketing efficiency the central operating test for the next report.

Analysts split at low valuation

FinanzNachrichten reported on September 28, 2026, that Berenberg cut its HelloFresh price target from EUR 9.00 to EUR 5.00 while retaining a Buy rating. The bank cited weak new-customer growth and greater skepticism about the company growth targets for 2027.

wallstreetONLINE reported on September 28, 2026, that Deutsche Bank Research kept a Hold rating and a EUR 3.50 price target. At the Lang & Schwarz price of EUR 2.35, the Berenberg target lies 112.77 percent above the current euro quote, while the Deutsche Bank target lies 48.94 percent above it.

November results set the next test

HelloFresh investor relations lists November 5, 2026, for the publication of the third-quarter statement and the related call. That date matters because the company will have to show whether customer volumes improved after the back-to-school shortfall and whether the reduced marketing spend is translating into sustainable profitability.

Stock falls below EUR 2.40

HelloFresh stock was trading at EUR 2.35 at Lang & Schwarz on October 2, 2026, at 5:03 p.m. CEST, down 2.08 percent versus the Lang & Schwarz prior close of EUR 2.40. The further course of trading is shown by the continuously updated real-time quote of HelloFresh stock.