Hershey Company stock: Reese's revives USD 49.99 holiday pie

Published on 11/13/2026 at 22:05 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Hershey Company stock enters the holiday season as Reese's brings back its three-pound pie. Online sales start November 16 at USD 49.99.

Reese's holiday launch

The Hershey Company announced the return of Reese's three-pound pie on November 9.
Online sales start November 16 at USD 49.99, while supplies last.
The product is limited to two pies per online order and will also reach selected club locations.

Hershey Company, US4278661081, Illustration mit AI erstellt.

The Hershey Company announced on Monday, November 9, that Reese's will bring back its three-pound Reese's Pie for Thanksgiving. The development was reported by Raleigh News & Observer on November 12 in a report carried from USA TODAY and Reuters Connect.

The seasonal product weighs more than three pounds, measures more than nine inches in diameter and combines Reese's chocolate and peanut butter in a pie-shaped format. Hershey first introduced the item as a limited-time offering in 2021.

Limited online release planned

Online sales are scheduled to begin on November 16 at 9 a.m. Eastern Time through Hershey's web store. The price is USD 49.99, orders are limited to two pies and supplies are limited. Selected club locations will also carry the product in limited quantities.

For investors, the launch gives Reese's another seasonal direct-to-consumer product tied to Thanksgiving demand. The planned release also creates a near-term retail and e-commerce event for Hershey's largest consumer brands, although the announcement does not provide a sales forecast.