HSBC starts coverage of Southern Company stock at USD 99.50
Published on 10/26/2026 at 17:03 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSAnalyst coverage and key dates
- HSBC initiated coverage of Southern Company on October 22, 2026.
- Southern Company maintained its USD 0.76 quarterly dividend on October 20, 2026.
- Southern Company stock costs EUR 82.83 at Lang & Schwarz on October 26, 2026 at 5:00 p.m. CEST, minus 0.28 percent versus the Tradegate close of October 23, 2026.
Southern Company (ISIN US8425871071) received new analyst coverage from HSBC with a USD 99.50 price target and a Buy rating on October 22, 2026, according to MarketScreener. The target stands 7.46 percent above Southern Company's USD 92.59 NYSE quote at 12:02 p.m. ET on October 26, 2026. The stock was at EUR 82.83 at Lang & Schwarz on October 26, 2026 at 5:00 p.m. CEST, minus 0.28 percent versus the Tradegate close of October 23, 2026 at EUR 83.06.
Dividend stays at USD 0.76
Southern Company kept its quarterly dividend at USD 0.76 on October 20, 2026, with payment scheduled for December 7, 2026, according to MarketScreener. The record date is November 16, 2026. This gives the utility a concrete income event alongside the fresh analyst view.
Stock sits below its yearly high
Southern Company's NYSE price was USD 92.59 at 12:02 p.m. ET on October 26, 2026. Its USD 81.69 to USD 99.58 52-week range, reported for October 23, 2026, places the stock 7.02 percent below its yearly high and 13.35 percent above its low. The market capitalization was USD 106.5 billion and the trailing price-to-earnings ratio was 22.36 on October 26, 2026.
When are the next dates?
Southern Company is scheduled to release third-quarter 2026 results on November 5, 2026, before the NYSE session, according to MarketScreener. The company reported second-quarter 2026 revenue of USD 6.98 billion and net income of USD 1.19 billion for the period ended June 30, 2026.
Comparison with peers
Southern Company: minus 0.28 percent versus the Tradegate close, price-to-earnings ratio 22.36, market capitalization USD 106.5 billion.
Duke Energy Corporation (NYSE, USD): minus 0.42 percent, price-to-earnings ratio 18.69, market capitalization USD 97.0 billion.
American Electric Power Company (NYSE, USD): minus 0.10 percent, price-to-earnings ratio 22.43, market capitalization USD 70.5 billion.
Investor perspective
HSBC's USD 99.50 target gives the stock a measurable valuation reference ahead of the November results. The dividend schedule adds a second dated event, while the euro quote remains just below the prior Tradegate close.
Southern Company was trading at EUR 82.83 at Lang & Schwarz on October 26, 2026 at 5:00 p.m. CEST, minus 0.28 percent versus the Tradegate close of October 23, 2026 at EUR 83.06. The further course of trading is shown by the continuously updated real-time quote of Southern Company stock.
Southern Company stock at a glance
- Company: The Southern Company
- ISIN: US8425871071
- Ticker: SO
- Primary exchange: NYSE
- Price Lang & Schwarz (as of October 26, 2026, 5:00 p.m. CEST): EUR 82.83
- Change versus Tradegate close: minus 0.28 percent
- Tradegate close (October 23, 2026): EUR 83.06
- Market capitalization: USD 106.5 billion (as of October 26, 2026)
- 52-week range: USD 81.69-USD 99.58 (as of October 23, 2026)
- Sector / Industry: Utilities / Regulated Electric
- Index membership: S&P 500
- Next earnings date: November 5, 2026
Market context: Market report S&P 500.
