HSBC starts coverage with USD 99.50 target for Southern Company stock

Published on 10/23/2026 at 11:13 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

The new target is USD 99.50 on October 22, 2026. Southern Company stock stood at EUR 83.66 on October 23, 2026 at Lang & Schwarz.

Analyst view and earnings context

HSBC initiated coverage with a USD 99.50 target on October 22, 2026.
Southern Company reported adjusted earnings per share of USD 1.13 against USD 0.99 expected for the second quarter of 2026.
Southern Company stock traded at EUR 83.66 at 11:07 a.m. CEST at Lang & Schwarz on October 23, 2026.

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Southern Company (ISIN US8425871071) received a new USD 99.50 price target from HSBC on October 22, 2026, when the bank initiated coverage with a Buy rating, according to Investing.com. The report puts projected rate-base growth and the utility's large-load pipeline at the center of the case.

HSBC points to utility investment

HSBC cited projected rate-base compound annual growth of 10 percent from 2026 to 2030 and 8 percent from 2030 to 2035. The same report said Southern's large-load pipeline totaled more than 75 gigawatts, including 17 gigawatts already contracted and 8 gigawatts in advanced discussions.

The investment plan adds scale to that thesis. HSBC described a USD 81.00 billion plan for 2026 through 2030, including USD 68.00 billion for regulated electric operations, USD 9.00 billion for regulated gas operations and USD 4.00 billion for other businesses.

What does the target mean?

The USD 99.50 target is set against a business with a recent earnings beat but softer revenue. Investing.com reported adjusted earnings per share of USD 1.13 for the second quarter of 2026 against a USD 0.99 consensus estimate, while revenue reached USD 6.98 billion versus USD 7.24 billion expected.

Three recent Southern events

On July 29, 2026, Southern reported second-quarter adjusted earnings per share of USD 1.13, according to Investing.com. On October 20, 2026, Jefferies cut its target from USD 96.00 to USD 95.00 and kept a Hold rating, as Investing.com reported. On October 22, 2026, HSBC initiated coverage with its USD 99.50 target.

Next dates for the stock

Southern Company's next quarterly results are scheduled for November 5, 2026, and its next dividend payment is scheduled for December 7, 2026, according to Pluang. Those dates give the market two near-term checkpoints for earnings delivery and income returns.

Southern stock trades in Germany

Southern Company was trading at EUR 83.66 at Lang & Schwarz on October 23, 2026, at 11:07 a.m. CEST. The primary listing is on the NYSE, where the finance quote showed USD 93.82 at the October 22, 2026 close, with a USD 81.69 to USD 99.58 52-week range and a market capitalization of USD 107.9 billion.

The further course of trading is shown by the continuously updated real-time quote of Southern Company stock.