JPMorgan cuts target for Monster Beverage stock to USD 49.00
Published on 10/27/2026 at 17:25 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSAnalyst target and quarterly results
- On October 26, 2026, JPMorgan cut its Monster Beverage target from USD 49.50 to USD 49.00.
- Second-quarter 2026 sales reached USD 2.54 billion, up 20.20 percent year over year.
- Monster Beverage stock stood at EUR 41.06 at Lang & Schwarz on October 27, 2026 at 5:15 p.m. CEST.
- Monster Beverage is scheduled to report third-quarter 2026 results on October 29, 2026.
Monster Beverage (ISIN US61174X1090) drew a lower valuation from JPMorgan Chase & Co. on October 26, 2026, as the bank cut its target from USD 49.50 to USD 49.00 while retaining a neutral rating, MarketBeat reports. The new target was 6.99 percent above the USD 45.80 Nasdaq price at 12:24 p.m. ET on October 27, 2026. Monster Beverage was trading at EUR 41.06 at Lang & Schwarz on October 27, 2026 at 5:15 p.m. CEST.
Second-quarter sales set the baseline
Monster Beverage generated USD 2.54 billion in second-quarter 2026 sales, compared with USD 2.11 billion in the second quarter of 2025, a 20.20 percent increase. The Monster Energy drinks segment grew 21.60 percent to USD 2.36 billion, while Strategic Brands increased 10.60 percent to USD 143.70 million, according to Yahoo Finance.
Margins and valuation remain central
Gross margin reached 55.90 percent in the second quarter of 2026, compared with 55.70 percent a year earlier. Operating income rose to USD 740.40 million from USD 631.60 million, while net income increased to USD 584.50 million. The figures place the analyst target against a company that is still delivering double-digit sales growth, although JPMorgan's neutral rating signals a more measured valuation stance.
Results date approaches
Monster Beverage is scheduled to report third-quarter 2026 results on October 29, 2026, according to Barrons. The market is looking toward a reported earnings per share estimate of USD 0.30 and revenue estimate of USD 2.49 billion for that quarter, figures reported by TradingView.
Comparison with peers
At 12:24 p.m. ET on October 27, 2026, the Nasdaq comparison was:
Monster Beverage: down 1.48 percent, P/E 42.13, market capitalization USD 89.6 billion.
Celsius Holdings: down 0.71 percent, P/E 132.95, market capitalization USD 7.1 billion.
Keurig Dr Pepper: down 0.49 percent, P/E 35.12, market capitalization USD 47.4 billion.
Target cut meets a fresh earnings test
The reduced USD 49.00 target gives the upcoming report greater importance because the latest quarter combined 20.20 percent sales growth with a 55.90 percent gross margin. Monster Beverage's next disclosed figures will show whether that balance held into the third quarter. The further course of trading is shown by the continuously updated real-time quote of Monster Beverage stock.
Monster Beverage stock facts
- Company: Monster Beverage Corporation
- ISIN: US61174X1090
- Ticker: MNST
- Primary exchange: Nasdaq
- Price Lang & Schwarz (as of October 27, 2026, 5:15 p.m. CEST): EUR 41.06
- Market capitalization: USD 89.6 billion (as of October 27, 2026)
- 52-week range: USD 32.94-50.17 (as of October 27, 2026)
- Sector / Industry: Consumer Defensive / Beverages - Non-Alcoholic
- Next earnings date: October 29, 2026
Market context: Market report S&P 500.
