LVMH Moët Hennessy Louis Vuitton, FR0000121014

LVMH stock gets new Louis Vuitton brand chief

Published on 11/02/2026 at 09:55 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

LVMH stock gains a new creative leader at its flagship Louis Vuitton brand. Hector Muelas will report to deputy CEO Damien Bertrand.

Leadership shift targets brand execution

Hector Muelas takes a newly created creative leadership role at Louis Vuitton and reports to Deputy CEO Damien Bertrand.
His remit covers global campaigns, creative execution, content production and the consistency of the maison's image.

LVMH Moët Hennessy Louis Vuitton, FR0000121014, Illustration mit AI erstellt.

LVMH has appointed Hector Muelas as Louis Vuitton's chief brand creative officer, creating a new senior role at the luxury group's flagship maison. The appointment took effect on Sunday, November 1, 2026, according to WWD, published through Yahoo Finance.

New role centralizes brand storytelling

Muelas reports to Damien Bertrand, Louis Vuitton's deputy chief executive officer. His responsibilities include defining and steering the brand's creative storytelling across customer touchpoints, with the stated aim of keeping its global image consistent.

Bertrand's internal announcement, cited by WWD, places all Louis Vuitton brand campaigns under Muelas's oversight. The new executive will also lead creative and content execution, while the art buying team and the content factory join his organization.

Experience spans LVMH and global brands

Muelas joined LVMH in 2015 at Rimowa, where he held global content and creative leadership roles before becoming chief brand officer. Since August 2023, he has served as global chief brand and creative officer at Tiffany & Co., another LVMH maison.

WWD said Muelas brings more than two decades of experience in culture, storytelling and brand building. His earlier career included roles at Apple, Vice Media, Canal+, Creative Artists Agency and Wieden + Kennedy.

What investors should watch next

The appointment gives Louis Vuitton a single senior executive responsible for the coherence of its campaigns and content. For investors, its significance will depend on whether the new structure strengthens the brand's desirability and supports commercial execution over time; the appointment itself does not change LVMH's reported financial outlook.

LVMH stock traded at 384.28 euros on Lang & Schwarz at 09:46 CET on Monday, November 2, 2026. Investors can follow the real-time quote of LVMH stock.

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