Monster Beverage stock: Deutsche Bank cuts target from USD 50 to USD 49

Published on 10/23/2026 at 16:08 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Second-quarter revenue reached USD 2.54 billion, up 20.20 percent year over year. Monster Beverage stock costs EUR 41.68 on October 23, 2026.

Deutsche Bank lowers target

Deutsche Bank cut its Monster Beverage target from USD 50.00 to USD 49.00 on October 22, 2026.
Second-quarter revenue reached USD 2.54 billion, up 20.20 percent year over year.
Monster Beverage stock costs EUR 41.68 at Lang & Schwarz on October 23, 2026 at 4:02 p.m. CEST.
The Nasdaq quote stood at USD 46.46 on October 23, 2026 at 10:07 a.m. EDT.

Editorialfoto eines Börsenparketts mit Händlern und Konsumgüter-Kursdiagrammen auf Bildschirmen — Editorial-Aufnahme eines Börsenparketts mit Konsumgüter-Charts repräsentiert den Börsenhandel mit Monster Beverage, ISIN US61174X1090, Illustration mit AI erstellt.

Monster Beverage Corporation (US61174X1090) faces a lower valuation mark after Deutsche Bank cut its price target from USD 50.00 to USD 49.00 on October 22, 2026, while maintaining a Hold rating, as reported by MarketScreener. Monster Beverage was trading at EUR 41.68 at Lang & Schwarz on October 23, 2026 at 4:02 p.m. CEST.

Revenue growth remains substantial

The company generated USD 2.54 billion in net sales in the second quarter of 2026, a 20.20 percent increase from USD 2.11 billion in the second quarter of 2025. The result marked the first quarter in which sales crossed USD 2.50 billion, according to the earnings-call transcript published by Yahoo Finance.

Monster Energy drinks remained the main contributor, with second-quarter sales of USD 2.36 billion, up 21.60 percent year over year. Strategic brand revenue rose 10.60 percent to USD 143.70 million, while alcohol brand revenue fell 15.20 percent to USD 32.20 million. Gross margin improved to 55.90 percent from 55.70 percent in the comparable quarter.

Nasdaq valuation stays elevated

On the Nasdaq, Monster Beverage was at USD 46.46 on October 23, 2026 at 10:07 a.m. EDT. The quote was 1.78 percent below the previous Nasdaq close of USD 47.30. Its 52-week range was USD 32.94 to USD 50.17, putting the quote 7.39 percent below the high and 41.00 percent above the low.

The company had a market capitalization of USD 91.0 billion and a price-to-earnings ratio of 42.88 on the same date. The comparison is demanding relative to Celsius Holdings, which traded at USD 28.47 with a price-to-earnings ratio of 135.66 and a market capitalization of USD 7.2 billion. PepsiCo traded at USD 135.69 with a price-to-earnings ratio of 17.05 and a market capitalization of USD 184.9 billion.

What comes next for Monster?

The next scheduled reporting date is October 29, 2026, when Monster Beverage is expected to publish third-quarter results. The latest operating picture combines 20.20 percent second-quarter sales growth with a 55.90 percent gross margin, but Deutsche Bank's lower USD 49.00 target shows that valuation remains a central part of the debate.

Target cut meets operating growth

For investors, the key contrast is between a strong recent sales trajectory and a target reduction from USD 50.00 to USD 49.00. The second-quarter transcript also said operating income increased 17.20 percent to USD 740.40 million, supporting the view that growth reached profitability as well as revenue.

The Nasdaq quote stood at USD 46.46 on October 23, 2026 at 10:07 a.m. EDT, while the euro quotation was EUR 41.68 at Lang & Schwarz on October 23, 2026 at 4:02 p.m. CEST. The further course of trading is shown by the continuously updated real-time quote of Monster Beverage stock.