Morgan Stanley raises target to USD 350 for Amazon.com stock

Published on 10/27/2026 at 11:30 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

UBS raised its target from USD 318 to USD 348. Amazon.com stock costs EUR 223.23 on October 27, 2026, 0.33 percent above Xetra close.

Earnings and analyst setup

Morgan Stanley lifted its Amazon target from USD 335 to USD 350 on October 20, 2026.
Second-quarter revenue rose 19.6 percent to USD 200.61 billion, while operating income reached USD 27.46 billion.
Amazon.com stock trades at EUR 223.23 at 11:22 a.m. CEST at Lang & Schwarz on October 27, 2026, 0.33 percent above the Xetra close of October 26, 2026.
Amazon will discuss third-quarter results on October 29, 2026.

Amazon.com Inc., US0231351067, Illustration mit AI erstellt.

Amazon.com Inc. (ISIN US0231351067) trades at EUR 223.23 at Lang & Schwarz on October 27, 2026 at 11:22 a.m. CEST, 0.33 percent above the Xetra close of October 26, 2026 at EUR 222.50. The latest analyst signal is Morgan Stanley's target increase to USD 350 from USD 335, reported on October 20, 2026.

Three events set the timeline

Amazon's recent sequence began on July 30, 2026, when second-quarter revenue rose 19.6 percent to USD 200.61 billion and operating income reached USD 27.46 billion, according to 24/7 Wall St. On October 15, 2026, Amazon announced a third-quarter results call for October 29 at 5:00 p.m. ET through Amazon. Morgan Stanley then raised its target from USD 335 to USD 350 on October 20, 2026, according to CNBC.

What does the target increase mean?

The analyst case rests on AWS growth and profitability rather than retail sales alone. AWS revenue rose 37 percent to USD 42.23 billion in the second quarter, while Amazon guided third-quarter net sales to USD 197.00 billion to USD 202.00 billion, figures reported by 24/7 Wall St. The same report cited planned 2026 capital spending near USD 200.00 billion and trailing free cash flow of negative USD 7.60 billion, creating a measurable counterweight to the cloud growth argument.

UBS adds a second target signal

UBS raised its Amazon target from USD 318 to USD 348 and kept a Buy rating on October 26, 2026, according to Yahoo Finance. The bank's thesis emphasizes AWS margins, while the spending plan remains the central risk for cash generation.

Next date is October 29

Amazon's next substantiated company date is October 29, 2026, when it will discuss third-quarter financial results after the US market close. The call is scheduled for 5:00 p.m. ET, according to the company's October 15 release.

Stock stays below its yearly high

Amazon's Nasdaq quote was last at USD 249.09 on October 26, 2026 at 4:00 p.m. EDT, while its market capitalization was USD 2.7 trillion and its 52-week range was USD 196.00 to USD 287.20. In Germany, the stock was trading at EUR 223.23 at Lang & Schwarz on October 27, 2026 at 11:22 a.m. CEST, 0.33 percent above the Xetra close of October 26, 2026 at EUR 222.50. The further course of trading is shown by the continuously updated real-time quote of Amazon.com stock.