Netflix trims ad forecast: JPMorgan cuts target for Netflix stock

Published on 10/27/2026 at 11:23 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Revenue hit USD 12.87 billion on October 20, 2026, as earnings beat estimates. Netflix stock costs EUR 57.00 on October 27, 2026.

Advertising outlook and analyst caution

Netflix reported USD 12.87 billion in third-quarter revenue on October 20, 2026.
JPMorgan cut its Netflix target from USD 85.00 to USD 81.00 on October 21, 2026.
Netflix stock trades at EUR 57.00 at 11:15 a.m. CET at Lang & Schwarz on October 27, 2026.

Netflix, US64110L1061, Illustration mit AI erstellt.

Netflix (ISIN US64110L1061) cut its 2026 advertising-revenue outlook to USD 2.7 billion after third-quarter earnings per share beat estimates, while JPMorgan lowered its price target from USD 85.00 to USD 81.00. The developments were reported on October 20 and October 21, 2026, by CNBC and MarketBeat.

Third-quarter events in sequence

On October 20, 2026, Netflix reported USD 12.87 billion in third-quarter revenue, up 11.9 percent year over year, and diluted earnings per share of USD 0.87 versus USD 0.82 expected, according to CNBC. On October 21, 2026, JPMorgan cut its target from USD 85.00 to USD 81.00 while retaining an overweight rating, according to MarketBeat. On October 21, 2026, B of A Securities lowered its target from USD 105.00 to USD 90.00, while Morgan Stanley cut its target from USD 80.00 to USD 77.00, Benzinga reported.

What does the ad reset change?

The lower advertising forecast is the clearest forward-looking pressure point. Netflix previously expected USD 3.0 billion in 2026 ad revenue, but slower rollout of some ad-product capabilities led to the new USD 2.7 billion forecast, according to CNBC. Fourth-quarter revenue guidance of USD 13.44 billion also trailed the USD 13.52 billion analyst estimate cited by Benzinga.

Profit growth meets execution questions

Netflix still delivered a stronger profit quarter. Net income reached USD 3.66 billion, compared with USD 2.55 billion in the year-earlier quarter, while operating income was USD 4.46 billion and operating margin was 34.6 percent, according to CNBC. For investors, the contrast is material: the third-quarter earnings beat was quantified, but the advertising and fourth-quarter revenue outlooks prompted several target reductions.

Netflix stock stays in a data-heavy week

Netflix is listed on the Nasdaq Global Select Market under ticker NFLX, as identified in its October 20, 2026 filing summarized by StockTitan. The Nasdaq-listed shares had a USD 62.86 to USD 116.73 52-week range as of October 26, 2026, and the company had a USD 266.1 billion market value on that date.

Price stays below the latest event focus

The market picture is now defined by the gap between Netflix's current profit delivery and its slower advertising ramp. Netflix was trading at EUR 57.00 at Lang & Schwarz on October 27, 2026 at 11:15 a.m. CET.

The further course of trading is shown by the continuously updated real-time quote of Netflix stock.