Nike stock falls as UBS cuts price target and shares hit 52-week low

Published on 09/20/2026 at 11:33 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Nike stock trades near a 52-week low around USD 35.51 as of September 19, 2026, after UBS cut its 12-month price target to USD 42 on September 19, 2026. The shares are down about 2.34 percent from the prior close, with analysts warning of further earnings pressure.

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Nike stock (ISIN US6541061031) is trading near its 52-week low, with the New York listed shares closing at USD 35.51 on September 18, 2026, down 2.34 percent from the previous close of USD 36.36 per NYSE data, and the pressure has intensified as UBS cut its 12-month price target to USD 42 on September 19, 2026 according to Investing.com.

UBS sees negative catalyst ahead of October earnings

According to Investing.com on September 19, 2026, UBS analyst Jay Sole lowered Nike’s 12-month price target by 13 percent from USD 48 to USD 42 while maintaining a Neutral rating, citing a high probability of significant earnings downgrades and further share price weakness around the first quarter fiscal 2027 results.

The same UBS note expects Nike to report first quarter fiscal 2027 earnings per share (EPS) of USD 0.39, which is USD 0.05 below Wall Street’s consensus estimate of USD 0.44, and projects second quarter EPS guidance in a range of USD 0.31 to USD 0.43, far under the market’s USD 0.53 expectation, according to Investing.com.

Stock trades near 52-week low and valuation compresses

Per NYSE linked price data summarized by Investing.com on September 19, 2026, Nike’s share price on the New York Stock Exchange stood at USD 35.51, with an intraday range from USD 35.50 to USD 36.68 and a 52-week trading range between USD 35.50 and USD 76.97.

The same overview indicates that the average 12-month analyst price target for Nike is USD 48.21, implying roughly 35.77 percent upside from the USD 35.51 share price as of September 19, 2026, while UBS’s reduced USD 42 target now sits 18.28 percent above the current level, highlighting how the market’s expectations have shifted lower compared with earlier highs, according to Investing.com.

Recent quarterly figures show slowing revenue but stronger margins

Despite the share price weakness, Nike’s latest reported quarterly figures still show solid profitability, with Yahoo Finance’s summary of fourth quarter fiscal 2026 results indicating revenue of USD 10.97 billion and net earnings of USD 1.07 billion for that quarter, corresponding to a profit margin of 9.74 percent, while the company’s trailing twelve month revenue stands at USD 46.4 billion and net income attributable to common shareholders at USD 3.11 billion as of the end of fiscal 2026, according to Yahoo Finance.

The same data show that Nike delivered fourth quarter fiscal 2026 EPS of USD 0.72 versus an earlier analyst estimate of USD 0.13, meaning the company outperformed that consensus by USD 0.59 in that period, although the market is now more focused on guidance for fiscal 2027 and the risk that earnings may fall short of expectations, as highlighted by UBS in its September 19, 2026 research note reported by Investing.com.

Analyst consensus turns more cautious on the shares

Analyst sentiment around Nike has cooled markedly, with an overview of broker recommendations showing an overall Neutral stance and a wide spread of price targets from USD 23 at the low end to USD 94 at the high end, while the average target of USD 48.21 remains significantly above the current price but has drifted lower as several houses have reduced their expectations in recent weeks, according to Investing.com.

Within that analyst landscape, UBS’s decision to cut its target from USD 48 to USD 42 and flag a negative catalyst ahead of the October earnings report stands out as one of the more cautious calls, especially as the firm also lowered its full fiscal 2027 EPS estimate by 16 percent from USD 1.55 to USD 1.30, widening the gap between its view and the buy-side consensus it identifies, per the September 19, 2026 analysis reported by Investing.com.

Upcoming earnings and dividend context for investors

For investors watching the next catalysts, Nike’s upcoming earnings date is October 1, 2026, as flagged in the earnings events section of Yahoo Finance, and the stock went ex-dividend on September 1, 2026, with a forward annual dividend of USD 1.64 per share implying a yield of 4.62 percent at recent prices.

Yahoo Finance’s valuation metrics also show that Nike trades at a price to earnings ratio of 16.91 based on trailing twelve month EPS of USD 2.10, a level that is materially below the five-year average multiple of 34 cited by UBS, underscoring how the market has compressed the valuation in response to the combination of slowing revenue growth, margin pressures in Greater China and the risk of lower guidance for fiscal 2027, according to the September 19, 2026 UBS analysis summarized by Investing.com.

Nike stock price and market data

As of the close on September 18, 2026, Nike stock on the New York Stock Exchange traded at USD 35.51, with an after-hours indication of USD 35.55, and the 52-week range of USD 35.50 to USD 76.97 places the current price essentially at the low end of that band, emphasizing how far the shares have fallen from their highs over the past year.