Nike stock: UBS maintains Neutral and USD 34.00 target for Nike stock
Published on 10/23/2026 at 15:57 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSAnalyst view and key dates
- UBS maintained a Neutral rating and a USD 34.00 target on October 22, 2026.
- Pace is designed to deliver USD 2.50 billion in cumulative savings through fiscal 2031.
- Nike stock costs EUR 34.01 at Lang & Schwarz on October 23, 2026 at 3:40 p.m. CEST, 0.15 percent below the Xetra close of October 22, 2026.
- Nike's Investor Day is scheduled for November 16 and 17, 2026.
UBS maintained its Neutral rating and USD 34.00 price target for Nike on October 22, 2026, according to Investing.com. The target was 11.13 percent below a reported USD 38.26 share price on the same date, based on figures published by MarketBeat. Nike was trading at EUR 34.01 at Lang & Schwarz on October 23, 2026 at 3:40 p.m. CEST, down EUR 0.05, or 0.15 percent, versus the Xetra close of October 22, 2026 at EUR 34.06.
Pace puts savings beside sales pressure
The operating reset remains the most measurable part of Nike's turnaround plan. In its October 1, 2026 fiscal first-quarter release, NIKE said Pace is designed to deliver USD 2.50 billion in cumulative savings through fiscal 2031, alongside USD 1.00 billion in pre-tax charges. The company expects USD 0.30 billion of those charges in fiscal 2027.
The same release reported a fiscal first-quarter gross margin of 42.80 percent for the period ended August 31, 2026, up from 42.20 percent a year earlier. That improvement came while NIKE, Inc. revenue fell 4.00 percent year over year to USD 11.21 billion, giving the cost program a clear financial test.
Price remains below the yearly high
At EUR 34.01 on October 23, 2026, the stock stood 43.80 percent below its EUR 60.52 52-week high and 21.90 percent above its EUR 27.90 low. Nike's market capitalization was EUR 50.6 billion on the same date. The current euro price therefore sits nearer the bottom than the top of its annual range, while the UBS target is assessed in USD and remains a separate home-market reference.
November dates set the next test
Nike's Investor Day is scheduled for November 16 and 17, 2026, according to StockTitan. The company's fiscal second quarter ends on November 30, 2026, giving investors a defined operating period before the next results cycle. The November event is expected to provide more detail on Nike's long-term growth strategy and financial priorities.
Stock stays close to the lower range
Nike stock was trading at EUR 34.01 at Lang & Schwarz on October 23, 2026 at 3:40 p.m. CEST, 0.15 percent below the Xetra close of October 22, 2026 at EUR 34.06.
The further course of trading is shown by the continuously updated real-time quote of Nike stock.
Nike stock facts
- Company: NIKE, Inc.
- ISIN: US6541061031
- Ticker: NKE
- Primary exchange: New York Stock Exchange
- Price Lang & Schwarz (as of October 23, 2026, 3:40 p.m. CEST): EUR 34.01
- Change versus Xetra close: minus 0.15 percent
- Xetra close (October 22, 2026): EUR 34.06
- Market capitalization: EUR 50.6 billion (as of October 23, 2026)
- 52-week range: EUR 27.90-60.52 (as of October 23, 2026)
- Sector / Industry: Consumer Cyclical / Apparel - Footwear and Accessories
Market context: Market report S&P 500.
