Beiersdorf, DE0005200000

NIVEA SUN announces partnership: what it means for Beiersdorf stock

Published on 10/24/2026 at 10:07 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Beiersdorf stock costs EUR 84.03 in weekend trading on October 24, 2026. NIVEA SUN announced a five-year partnership starting in 2027.

Partnership and trading dates

  • NIVEA SUN announced a five-year Tour de France partnership on October 21, 2026.
  • Beiersdorf stock trades in weekend trading at Lang & Schwarz at EUR 84.03 at 10:05 a.m. CEST on October 24, 2026.
  • The next Xetra session is dated October 26, 2026.
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On October 21, 2026, NIVEA SUN and the Tour de France announced a five-year brand partnership starting in 2027, according to Beiersdorf. The agreement is intended to promote sun protection.

At 10:05 a.m. CEST on October 24, 2026, Beiersdorf traded at EUR 84.03 in weekend trading at Lang & Schwarz. The bid was EUR 83.68 and the ask was EUR 84.38. The next Xetra session is dated October 26, 2026. The further course of weekend trading at Lang & Schwarz until 1:00 p.m. CET/CEST is shown by the continuously updated real-time quote of Beiersdorf stock.

Market context: Market report DAX.

The week in figures

Beiersdorf traded at EUR 84.03 in weekend trading at Lang & Schwarz at 10:05 a.m. CEST on October 24, 2026. The available quote also showed a bid of EUR 83.68 and an ask of EUR 84.38.

Chronology of the week

On October 21, 2026, NIVEA SUN and the Tour de France announced a five-year brand partnership starting in 2027. Beiersdorf said the partnership would promote sun protection.

Dates of the coming week

The next Xetra session is dated October 26, 2026. Beiersdorf's press-release page lists a quarterly communication for January through September 2026 scheduled for October 27, 2026, at 8:00 a.m.

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