PepsiCo renews Taco Bell deal. PepsiCo stock stands at EUR 121.44 versus EUR 121.20

Published on 10/27/2026 at 12:23 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

The 11-year renewal covers four international markets. PepsiCo stock costs EUR 121.44 on October 27, 2026, 0.20 percent above Xetra close.

Partnership broadens beverage reach

PepsiCo renewed its Taco Bell partnership for 11 years on October 22, 2026.
Third-quarter 2026 revenue rose 5.60 percent to USD 25.27 billion.
PepsiCo stock trades at EUR 121.44 at 12:15 p.m. CET at Lang & Schwarz on October 27, 2026, 0.20 percent above the Xetra close of October 26, 2026.

PepsiCo, US7134481081, Illustration mit AI erstellt.

PepsiCo (ISIN US7134481081) renewed its Taco Bell beverage partnership for 11 years on October 22, 2026. The agreement keeps PepsiCo as Taco Bell's beverage partner in the United States through 2036 and extends the relationship to Canada, the United Kingdom, Ireland and Thailand, according to PepsiCo.

Four markets extend the agreement

The renewal covers participating Taco Bell, Taco Bell Cantina and Live Mas Cafe locations in the United States. PepsiCo said the partners will develop crafted, functional and energy beverages, including products aimed at new morning and afternoon occasions.

The deal also preserves PepsiCo's access to a major restaurant channel for Mountain Dew, Pepsi, Pepsi Zero Sugar and Starry. PepsiCo said Mountain Dew Baja Blast has grown into a billion-dollar brand, while Doritos Locos Tacos will reach its 15th anniversary in 2027.

What does the renewal add?

The commercial significance is the duration rather than a disclosed near-term sales figure. An 11-year extension gives PepsiCo a long runway for beverage innovation across five named markets, while the company faces pressure to improve growth in its core North American business.

PepsiCo's latest reported quarter provides the operating backdrop. For the 12 weeks ended September 5, 2026, revenue was USD 25.27 billion, while net income attributable to common shareholders was USD 3.05 billion and diluted earnings per share were USD 2.23, according to the company's SEC filing. Revenue increased 5.60 percent from USD 23.92 billion in the comparable period, based on the reported quarterly figures.

Stock holds above the Xetra close

PepsiCo stock was trading at EUR 121.44 at Lang & Schwarz on October 27, 2026 at 12:15 p.m. CET. That was EUR 0.24, or plus 0.20 percent, above the Xetra close of October 26, 2026 at EUR 121.20.

The company is listed on the Nasdaq Stock Market under ticker PEP. The latest euro quotation leaves the stock inside its EUR 109.90 to EUR 144.66 52-week range as of October 27, 2026.

The further course of trading is shown by the continuously updated real-time quote of PepsiCo stock.