Puma names Arne Arens commercial chief. Puma stock gains 1.24 percent

Published on 10/26/2026 at 10:49 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Arne Arens joins PUMA as commercial chief on November 15, 2026. Puma stock costs EUR 25.32 on October 26, 2026, 1.24 percent above its Xetra close.

Leadership and earnings calendar

PUMA appointed 55-year-old Arne Arens on October 22, 2026.
Second-quarter 2026 currency-adjusted sales fell 9.4 percent, while reported EBIT was negative EUR 53.10 million.
Puma stock trades at EUR 25.32 at 10:43 a.m. CEST at Lang & Schwarz on October 26, 2026, 1.24 percent above the Xetra close of October 23, 2026.

Makroaufnahme eines atmungsaktiven Sportgewebes mit feiner Netzstruktur — PUMA SE (ISIN DE0006969603) zeigt Makroaufnahme eines technischen Sportgewebes mit feiner Netzstruktur ohne Markenzeichen, Illustration mit AI erstellt.

Puma (ISIN DE0006969603) was trading at EUR 25.32 at Lang & Schwarz on October 26, 2026, at 10:43 a.m. CEST, up 1.24 percent versus the Xetra close of October 23, 2026. The sportswear group had appointed Arne Arens as Chief Commercial Officer on October 22, 2026, according to PUMA.

Three ownership and leadership dates

On October 7, 2026, ANTA Sports became PUMA's largest shareholder after acquiring a 29.06 percent stake from Artémis, as reported by PUMA. On October 21, 2026, Dennis Tao became supervisory board chairman and Jeanne Huang joined the board, according to PUMA.

Arens, aged 55, will take office on November 15, 2026, and will oversee PUMA's global commercial organization, sales channels and marketplace strategy, the company said in its October 22 release.

What does the transition mean for sales?

PUMA's second-quarter 2026 sales fell 9.4 percent on a currency-adjusted basis, while reported EBIT improved to negative EUR 53.10 million from negative EUR 109.00 million a year earlier. The figures and the company's transformation commentary appear in the Yahoo Finance transcript. The improvement in EBIT contrasts with weaker demand and shows why the new commercial remit matters more for execution than for immediate earnings.

The calendar adds two dates

PUMA's next earnings release is scheduled for October 28, 2026, according to MarketScreener. The Q3 2026 earnings call is scheduled for October 30, 2026, on the company's investor-relations page.

Stock level and market value

PUMA's second-quarter 2026 sales were EUR 1.69 billion, and its market capitalization was EUR 3.7 billion as of October 26, 2026. The stock's 52-week range was EUR 15.30 to EUR 30.31, placing the current euro quote below its yearly high while keeping the reference price above the lower end of that range.

Puma stock was trading at EUR 25.32 at Lang & Schwarz on October 26, 2026, at 10:43 a.m. CEST, 1.24 percent above the Xetra close of October 23, 2026 at EUR 25.01. The further course of trading is shown by the continuously updated real-time quote of Puma stock.