PUMA names Arne Arens for sales role. PUMA stock sits 17.88 percent below its high

Published on 10/23/2026 at 10:30 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Arne Arens starts as chief commercial officer on November 15, 2026. PUMA stock costs EUR 24.89 on October 23, 2026 versus the EUR 25.10 Xetra close.

Leadership and earnings timeline

PUMA announced on October 22, 2026 that Arne Arens will become chief commercial officer on November 15, 2026.
Second-quarter 2026 sales fell 9.4 percent on a currency-adjusted basis to EUR 1,690.60 million.
PUMA stock trades at EUR 24.89 at 10:15 a.m. CEST at Lang & Schwarz on October 23, 2026, 0.84 percent below the Xetra close of October 22, 2026.

Aquarellmalerei einer kleinen bayerischen Stadt am Fluss mit Buerogebaeude — PUMA SE (ISIN DE0006969603) inspiriert Aquarellbild der Herzogenaurach-Skyline mit Fluss, Altstadt und modernem Buerogebaeude, Illustration mit AI erstellt.

PUMA (ISIN DE0006969603) was trading at EUR 24.89 at Lang & Schwarz on October 23, 2026 at 10:15 a.m. CEST, 0.84 percent below the Xetra close of October 22, 2026 at EUR 25.10. TradingView reported on October 22, 2026 that Arne Arens will join the Management Board as chief commercial officer on November 15, 2026.

Commercial leadership changes

Arens will oversee PUMA's global commercial organization and marketplace strategy, putting sales channels and brand execution at the center of the next transition phase. The appointment follows a difficult first half, when the company was working through cost reductions, organizational changes and weaker demand.

The latest reported operating figures show the scale of that challenge. According to Capital.com, second-quarter 2026 currency-adjusted sales fell 9.4 percent to EUR 1,690.60 million from EUR 1,871.30 million a year earlier. EBIT improved to minus EUR 53.10 million from minus EUR 109.10 million, while the EBIT margin improved to minus 3.10 percent from minus 5.80 percent.

Three dated steps toward recovery

Chronology: on July 30, 2026, PUMA reported second-quarter sales of EUR 1,690.60 million, according to Capital.com; on October 5, 2026, mwb cut its price target from EUR 25.00 to EUR 24.00 while keeping a Hold rating, as 4investors reported; on October 22, 2026, PUMA named Arens as chief commercial officer, according to TradingView.

What does October 30 mean for sales?

PUMA's Q3 2026 results are scheduled for October 30, 2026, and the company expects sequential sales improvement in the second half of 2026. The same outlook still implies a low to mid-single-digit currency-adjusted sales decline for full-year 2026 and EBIT between minus EUR 50.00 million and minus EUR 150.00 million, according to the investor-relations page.

Stock stays below its yearly high

The current quote is EUR 5.42 below the 52-week high of EUR 30.31, while market capitalization is EUR 3.7 billion. For investors, the appointment adds a management milestone before the next results, but the second-quarter sales decline keeps execution and margin recovery as the measurable tests.

PUMA stock was trading at EUR 24.89 at Lang & Schwarz on October 23, 2026 at 10:15 a.m. CEST, 0.84 percent below the Xetra close of October 22, 2026 at EUR 25.10. The further course of trading is shown by the continuously updated real-time quote of PUMA stock.