Ross Stores stock gets UBS boost as CEO targets productivity gap

Published on 10/30/2026 at 17:17 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Ross Stores stock gets a more bullish UBS view as CEO James Conroy works to close the productivity gap with TJ Maxx. The bank sees stronger sales ahead.

UBS sees room for stronger growth

UBS upgraded Ross Stores from Neutral to Buy and raised its price target to 315 US dollars from 239 US dollars.
The bank expects productivity gains under CEO James Conroy to support comparable-sales growth beyond the current year.
Ross Stores could narrow its productivity gap with TJ Maxx through merchandising, store execution and marketing.

Ross Stores, US7782961038, Illustration mit AI erstellt.

UBS upgraded Ross Stores from Neutral to Buy on Monday, October 26, and lifted its price target from 239 US dollars to 315 US dollars. The bank sees room for stronger sales as CEO James Conroy works to narrow the retailer's productivity gap with TJ Maxx, according to CNBC.

UBS raises its growth view

Analyst Jay Sole said the central question is whether Ross Stores can sustain its recent same-store sales momentum beyond the current year. UBS expects the retailer to generate revenue growth at a compound annual rate of roughly 8.5% over the next two years, about 260 basis points above the Street consensus cited by CNBC.

Ross Stores stock traded at 206.60 euros on Lang & Schwarz at 5:08 p.m. CET on Friday, October 30.

Productivity gap offers a catalyst

Ross Stores and TJ Maxx had broadly similar store productivity in 2017, according to UBS. By the end of 2025, Ross Stores' productivity had risen 24%, while TJ Maxx had achieved a 44% increase.

UBS identified stronger merchandising, better in-store execution and increased marketing as levers for narrowing that difference. Conroy joined Ross Stores in February 2025, putting the strategy under a management team focused on improving store economics.

What has changed since our last report

The latest report on Ross Stores stock was published at 12:30 p.m. CET on Friday, October 30, with the Lang & Schwarz quote at 210.93 euros. The new quote at 5:08 p.m. CET was 2.05% lower, adding a fresh market development to the UBS analysis.

Investors will focus on whether sales momentum persists and whether Ross Stores improves productivity relative to TJ Maxx. Stronger merchandising and store operations could lift comparable sales, while the strategy also requires continued investment in marketing and retail operations.