Salesforce agrees to buy Braze: BofA upgrades Salesforce stock to Buy

Published on 10/22/2026 at 10:50 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

On October 22, 2026, Salesforce stock costs EUR 213.38. Braze is a USD 5.66 billion deal, and BofA raised its target to USD 285.00.

Acquisition and analyst valuation

Salesforce agreed to acquire Braze for USD 5.66 billion on October 20, 2026.
BofA raised its Salesforce target to USD 285.00 on October 12, 2026.
Salesforce stock trades at EUR 213.38 at 10:39 a.m. CEST at Lang & Schwarz on October 22, 2026.

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Salesforce (ISIN US79466L3024) agreed to acquire customer-engagement platform Braze for USD 5.66 billion on October 20, 2026, according to MarketScreener. The deal is the latest test of Salesforce's strategy to combine customer data, engagement tools and artificial intelligence.

Braze deal sets the peg

The acquisition gives Salesforce another customer-engagement asset while adding a USD 5.66 billion transaction to its expansion agenda. The published deal report identifies Braze as the target and describes the transaction as a definitive agreement, making October 20, 2026 the relevant event date.

What does the deal add?

Salesforce's latest reported quarter, fiscal second quarter 2027, produced USD 11.35 billion in revenue and USD 4.29 in GAAP diluted earnings per share, according to the company's financial data. Revenue rose 10.80 percent from the year-earlier quarter, while net income attributable to common shareholders reached USD 3.526 billion.

The acquisition arrives alongside a raised operating outlook. Salesforce guided for fiscal 2027 revenue of USD 46.1 billion to USD 46.4 billion and third-quarter revenue of USD 11.42 billion to USD 11.50 billion in its August 26, 2026 earnings discussion, as reported by Yahoo Finance. The same outlook put fiscal 2027 non-GAAP operating margin guidance at 34.30 percent.

Three dated signals for Salesforce

On August 26, 2026, Salesforce reported USD 11.35 billion of fiscal second-quarter revenue. On October 12, 2026, BofA Securities upgraded the stock from Underperform to Buy and raised its target from USD 160.00 to USD 285.00, according to Investing.com. On October 20, 2026, Salesforce agreed to acquire Braze for USD 5.66 billion.

Stock price stays the market marker

For investors, the transaction and the raised outlook create two separate benchmarks: execution of the Braze integration and delivery against the USD 46.1 billion to USD 46.4 billion fiscal 2027 revenue guide. Salesforce's USD 1.269 billion operating cash flow in fiscal second quarter 2027 adds a current financial reference for that assessment.

Salesforce was trading at EUR 213.38 at Lang & Schwarz on October 22, 2026 at 10:39 a.m. CEST.

The further course of trading is shown by the continuously updated real-time quote of Salesforce stock.