Salesforce agrees to buy Braze. DBS targets Salesforce stock at USD 300.00

Published on 10/26/2026 at 12:51 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Salesforce revenue reached USD 11.35 billion in fiscal Q2 2027, up from USD 10.24 billion. Salesforce stock costs EUR 221.98 on October 26, 2026.

Deal terms and operating scale

Salesforce agreed to acquire Braze for USD 5.66 billion on October 20, 2026.
Fiscal second-quarter revenue reached USD 11.35 billion versus USD 10.24 billion a year earlier.
Salesforce stock traded at EUR 221.98 at 12:44 p.m. CEST at Lang & Schwarz on October 26, 2026.

Salesforce, US79466L3024, Illustration mit AI erstellt.

Salesforce (ISIN US79466L3024) agreed to acquire Braze for USD 5.66 billion in enterprise value on October 20, 2026, according to the Salesforce release. DBS maintained a Buy rating and a USD 300.00 price target on October 22, 2026, as reported by Markets Insider.

What does the USD 5.66 billion deal add?

Braze gives Salesforce real-time customer engagement, mobile messaging and AI-powered decisioning. The company says the capabilities are expected to strengthen Marketing Cloud and complement Data 360, Customer 360, Agentforce and SIForce.

The transaction also expands Salesforce's reach into high-volume business-to-consumer interactions. Braze serves 2,770 customers, while the proposed payment is USD 47.50 in cash per Braze Class A share. The deal remains subject to shareholder and regulatory approvals and is expected to close in fiscal year 2028.

Three recent strategic steps

On October 19, 2026, Salesforce announced a USD 1.00 billion investment in Spain over five years, including a Madrid headquarters and an AI implementation team, according to the Salesforce release. On October 20, it announced the Braze acquisition for USD 5.66 billion. On October 22, DBS kept its Buy rating and USD 300.00 target, as reported by Markets Insider.

Revenue provides the operating base

Salesforce generated USD 11.35 billion in revenue in fiscal second quarter 2027, compared with USD 10.24 billion in the year-earlier quarter. Net income reached USD 3.53 billion in the latest quarter, versus USD 1.89 billion a year earlier, according to the same October 22 report from Markets Insider.

Stock trades after the deal

Salesforce stock was trading at EUR 221.98 at Lang & Schwarz on October 26, 2026, at 12:44 p.m. CEST. The Xetra closing comparison is not stated because a dated Xetra close was not established in this run.

The further course of trading is shown by the continuously updated real-time quote of Salesforce stock.