Ströer stock adds Stuttgart DOOH screen to national portfolio

Ströer is adding a prominent digital out-of-home location to its advertising portfolio. In a press release dated Friday, October 30, the company said it will take over marketing of the LED screen at Stuttgart's Pragsattel and operate it under the name The Tower.

The display covers 72 square metres and stands beside the former Mahle high-rise bunker at a junction of the B27, B10 and B295. Ströer says the location can reach up to 249,000 people per day, making it a high-visibility site for brands targeting commuters, business travellers, urban consumers and visitors to the Stuttgart region.

A larger portfolio of iconic screens

Ströer is placing The Tower in its Iconic Screen Collection, a national portfolio of distinctive digital out-of-home locations. The company presents the site as a strategic addition at one of Stuttgart's main transport hubs, where traffic from the A81 enters the city.

The announcement expands Ströer's premium advertising inventory but does not provide a financial forecast or quantify expected revenue. For investors, the commercial relevance will depend on future customer demand, campaign bookings and the contribution of the new site to the group's broader out-of-home business.

Ströer stock traded at 38.23 euros on Lang & Schwarz at 10:45 CET on Saturday, October 31. Investors can follow the real-time quote of Ströer stock.

Germany's DAX market provides the broader backdrop for listed companies exposed to domestic business and consumer activity.

Read the Ströer press release for the company's details on The Tower. More news and analyses on Ströer stock.