Ubisoft stock lags SBF 120 as shares sit near lower end of 52-week range

Ubisoft Entertainment SA (ISIN FR0000121691) stock closed at 5.11 EUR on the Paris exchange on September 1, 2026, up 1.07% from a previous close of 5.05 EUR according to market data. As of that date, the shares traded within a 52-week range of 3.70 EUR to 10.31 EUR, placing the latest price in the lower half of that corridor. For investors, the gap versus the one-year high highlights how far the recovery still has to go.

Stock trails French benchmarks

Market data as of September 1, 2026 show that Ubisoft stock has a one-year return of negative 44.30%, compared with a 7.71% gain for the CAC 40 index over the same period, according to performance figures. That spread of more than 50 percentage points underscores how significantly the shares have underperformed the broader French blue chip benchmark. Over the year to date, the same data set shows a return of negative 20.71% for Ubisoft versus a 1.87% gain for the CAC 40, pointing to persistent relative weakness.

In the wider French market context, recent coverage of SBF 120 constituents notes that Ubisoft stock ranks among the weakest performers over the past twelve months, with a decline of about 45% over one year in the SBF 120 universe, according to an SBF 120 overview. For comparison, that same report highlights other media and entertainment names on Euronext, underlining how sharply Ubisoft has lagged its French peers and broader indices.

Volatility and analyst expectations

At the current level of 5.11 EUR as of September 1, 2026, Ubisoft stock sits less than halfway between its 52-week low of 3.70 EUR and its high of 10.31 EUR, based on the same quote data. This positioning reflects substantial volatility over the past year, with the shares having lost almost 90% from longer term highs when measured over a five-year horizon, as indicated by the negative 90.80% five-year return in the performance table. For long term holders, that drawdown is significant and continues to shape sentiment around the stock.

Despite the weak past performance, the analyst overview compiled as of early September 2026 shows a one year price target range between 3.50 EUR and 10.00 EUR, with an average target of 5.20 EUR versus the current 5.11 EUR, according to compiled analyst estimates. That implies only a modest upside of 0.09 EUR or about 1.8% from the latest closing price to the average target, suggesting that the consensus market view sees limited near term appreciation at current levels. The range of targets, however, from 3.50 EUR on the low end to 10.00 EUR on the high end, underlines how divided expectations remain.

Flagship franchises remain central

Ubisoft is best known for long running franchises such as Assassin Creed, Far Cry and Tom Clancy Rainbow Six, which continue to anchor its release slate and live service strategy. Recent company communications have emphasized renewed focus on core brands and live operations, with the goal of stabilizing net bookings and improving margins in upcoming fiscal periods. For investors, the performance of these flagship series remains a key indicator of whether management efforts to streamline the portfolio and cut costs will translate into more consistent earnings.

Share performance and investor takeaway

As of September 1, 2026, Ubisoft stock trades on the Paris exchange under the ticker UBI at 5.11 EUR, with a day range between 4.94 EUR and 5.12 EUR and a daily volume of 586,448 shares, according to trading statistics. With a 52-week high of 10.31 EUR and a low of 3.70 EUR, the current price stands less than half of the recent peak but comfortably above the floor of the range, highlighting both downside that has already materialized and residual volatility. For investors evaluating Ubisoft, the combination of underperformance versus French benchmarks, narrow average upside versus analyst targets and continued dependence on a handful of franchises is central to the risk reward profile.