Wells Fargo cuts target for Booking Holdings stock from USD 220.00 to USD 190.00

Booking Holdings (ISIN US09857L1089) was trading at EUR 140.78 at Lang & Schwarz on October 7, 2026 at 2:45 p.m. CEST, up 0.57 percent from the EUR 139.98 prior close. On October 7, 2026, Wells Fargo cut its price target for Booking Holdings from USD 220.00 to USD 190.00 while keeping an Equal Weight rating, as Investing.com reported.

Travel growth faces a lower bar

Wells Fargo reduced its third-quarter 2026 nights growth estimate to 5.50 percent, citing slower third-party data and weaker long-haul travel demand. The same analysis raised its gross booking value estimate to USD 53.40 billion, creating a mixed picture for the platform's near-term operating momentum.

The target cut matters because it places the analyst view below the broader valuation levels cited in recent market coverage. Booking Holdings therefore enters the next results cycle with a lower growth expectation, even as the company remains positioned across accommodation, flights, rental cars and restaurant reservations.

Second-quarter figures show resilience

Booking Holdings generated USD 7.35 billion of revenue in the second quarter of 2026, up 8.10 percent from USD 6.80 billion in the second quarter of 2025, according to FinDog. Net income reached USD 1.95 billion, compared with USD 895.00 million a year earlier, while adjusted earnings per share increased 15.00 percent to USD 2.54.

The comparison separates the travel platform's earnings strength from the slower outlook for nights. Revenue growth remained positive, but the third-quarter estimate of 5.50 percent is below the second-quarter revenue increase of 8.10 percent, giving investors a concrete measure for the expected deceleration.

Next report arrives November 3

Booking Holdings plans to release its third-quarter 2026 results on November 3, 2026, at 4:00 p.m. ET and hold its conference call at 4:30 p.m. ET, according to Yahoo Finance. That report will test whether accommodation demand can offset slower flight and long-haul travel trends highlighted by Wells Fargo.

Stock trades below its US range

Booking Holdings was last quoted at USD 157.63 on Nasdaq on October 6, 2026 at 4:00 p.m. ET, against a 52-week range of USD 150.14 to USD 220.81 and a market capitalization of USD 122.1 billion. The Nasdaq quote and the Lang & Schwarz indication use different venues and currencies, so the figures are presented separately. The further course of trading is shown by the continuously updated real-time quote of Booking Holdings stock.

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