WPP reiterates 2026 guidance. WPP stock sits at GBP 4.2 billion value

Published on 10/29/2026 at 12:53 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

WPP kept its 2026 margin outlook at 12% to 13% on October 29, 2026. WPP stock costs EUR 4.68 beside a GBP 4.2 billion value in London.

Quarterly update and outlook

WPP reported GBP 3.27 billion of third-quarter revenue on October 29, 2026.
Full-year headline operating margin guidance stayed at 12% to 13%.
WPP stock trades at EUR 4.68 at 12:44 p.m. CET at Lang & Schwarz on October 29, 2026.

WPP, JE00B8KF9B49, Illustration mit AI erstellt.

WPP plc (ISIN JE00B8KF9B49) reported third-quarter revenue of GBP 3.27 billion on October 29, 2026, up 0.5% from GBP 3.26 billion a year earlier. The trading update kept the company on its Elevate28 turnaround path while revenue less pass-through costs fell 2.1% like for like. The figures came from TradingView's publication of the company announcement.

Revenue progress remains uneven

WPP's third-quarter revenue less pass-through costs was GBP 2.41 billion, down 2.0% on a reported basis and 2.1% like for like. Nine-month revenue reached GBP 9.65 billion, down 2.8% from GBP 9.92 billion in the comparable period.

The operating picture was mixed across businesses. WPP Media returned to 0.3% like-for-like growth, while WPP Creative declined 5.1% and WPP Production grew 2.5%. That split matters because the media recovery has not yet offset continued pressure in creative services.

What does the update change?

Morningstar reported that WPP maintained its full-year headline operating margin guidance at 12% to 13% and its adjusted operating cash flow outlook at GBP 800 million to GBP 900 million before working capital. WPP expects like-for-like revenue less pass-through costs to decline by a low to mid-single-digit percentage in the second half of 2026, with the fourth quarter toward the better end of that range.

The company also positioned the update around a return to organic growth during 2027. For investors, the central test is whether new client wins and the media recovery can outweigh the 5.1% creative decline while the group funds its investment program.

Stock value and market setting

WPP stock was last quoted at GBp 390.60 on the London Stock Exchange on October 29, 2026 at 12:52 p.m. BST. Its 52-week range was GBp 218.50 to GBp 420.00, putting the latest London quote below the yearly high. The market capitalization was GBP 4.2 billion.

WPP stock was trading at EUR 4.68 at Lang & Schwarz on October 29, 2026 at 12:44 p.m. CET. The quote provides the euro reference for German investors, while the operating update supplies the more important fundamental signal: revenue growth has returned at group level, but the core revenue measure is still contracting.

The further course of trading is shown by the continuously updated real-time quote of WPP stock.