Zalando stock: B2B profit engine strengthens as AI platform expands

Published on 11/06/2026 at 17:24 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Zalando stock traded at 27.65 euros on Lang & Schwarz at 17:11 CET on Friday, November 6. B2B profitability and AI expansion remain central to the growth case.

B2B Growth Broadens Zalando's Earnings Base

B2B operations delivered the strongest earnings momentum in the third quarter.
Zalando Extended and an AI purchasing agent broaden the platform strategy.
Management left the 2026 outlook unchanged, with full-year results scheduled for March 11, 2027.

Zalando SE, DE000ZAL1111, Illustration mit AI erstellt.

Zalando SE delivered another quarter of profitable growth on November 3, with its business-to-business operations providing the strongest earnings momentum. At 17:11 CET on Friday, November 6, Zalando stock traded at 27.65 euros on Lang & Schwarz, 2.91 percent below the Xetra close of 28.48 euros from Thursday, November 5.

The latest quote was 1.92 percent above the 27.13 euros recorded in the most recent relevant report at 11:41 CET on the same day. That intraday move is separate from the comparison with the previous Xetra session.

B2B Drives Margin Improvement

According to Ad Hoc News, group gross merchandise volume rose 7.5 percent year over year to 4.54 billion euros in the third quarter, while revenue increased 5.1 percent to 3.17 billion euros. The comparison includes ABOUT YOU in the prior-year period from its closing date, which affected the reported growth rates.

Adjusted EBIT increased 10.6 percent to 106.5 million euros, lifting the adjusted margin to 3.4 percent from 3.2 percent. Zalando cited lower fulfilment costs, ABOUT YOU integration synergies and B2B expansion as contributors.

B2B revenue rose 27.9 percent to 354.4 million euros. Adjusted B2B EBIT more than doubled to 42.2 million euros from 19.6 million euros, while the segment margin widened to 11.9 percent from 7.1 percent. B2C revenue also increased, but B2C adjusted EBIT declined to 64.4 million euros from 76.6 million euros.

AI Broadens The Platform Strategy

Zalando Extended will bring products from other online shops into the platform, with Westwing as its first pilot partner. Zalando also expects its own AI agent to complete purchases inside the app from 2027. Active customers reached 63.2 million over the last twelve months, while orders rose 7.7 percent to 73.8 million.

Management maintained its 2026 outlook. Reported GMV and revenue growth are expected in the lower half of a 12 percent to 17 percent range, while adjusted EBIT is forecast at 680 million to 720 million euros. Full-year results are scheduled for March 11, 2027.

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