APR launches Medicube in 400 Costco stores: 647.9 billion won adds context for APR stock

Published on 10/20/2026 at 00:17 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

APR entered 400 Costco stores on October 19, 2026. First-half North America sales rose more than 260 percent, expanding APR stock's U.S. retail footprint.

Retail expansion meets margin pressure

APR entered 400 Costco stores in the United States on October 19, 2026.
First-half 2026 North America sales reached KRW 647.9 billion and rose more than 260 percent.
Daol cut its target from KRW 560,000 to KRW 500,000 on October 13, 2026.

APR, KR7278470000, Illustration mit AI erstellt.

APR (ISIN KR7278470000) expanded its Medicube beauty brand into 400 Costco stores in the United States on October 19, 2026, while first-half North America sales reached KRW 647.9 billion, up more than 260 percent. Seoul Economic Daily reported that the Zero Pore Pad will anchor the Costco rollout.

Retail reach adds measurable scale

The Costco launch gives Medicube another large U.S. retail channel after earlier placements at Ulta Beauty, Target and Walmart. APR also plans to enter 3,000 CVS Pharmacy stores within 2026, with Canada and Europe scheduled for later Costco expansion, according to Seoul Economic Daily.

What does the margin gap mean?

The retail push comes alongside a sharper profitability debate. Financial News reported on October 13, 2026 that Daol Investment and Securities cut its target from KRW 560,000 to KRW 500,000, while Meritz Securities lowered its target from KRW 550,000 to KRW 520,000. Daol forecast third-quarter operating profit of KRW 187.7 billion, 5 percent below the KRW 197.5 billion market estimate.

Three events shaped the outlook

On October 13, 2026, Daol and Meritz cut their targets to KRW 500,000 and KRW 520,000, respectively. On October 17, 2026, a review of the second-quarter filing put revenue at KRW 767.5 billion and net income at KRW 141.5 billion, according to Simply Wall St. On October 19, 2026, APR entered 400 U.S. Costco stores and disclosed first-half North America sales of KRW 647.9 billion.

Next reporting date

APR's next earnings report is scheduled for November 5, 2026, according to TradingView.

Stock context after the expansion

APR stock closed at KRW 331,500 on the KSE on October 19, 2026 at 3:30 p.m. KST. The combination of wider retail distribution and lower operating-profit expectations leaves the November report as the next quantified test of whether overseas growth is translating into margin expansion.