Build-A-Bear announces London partnership. Target for Build-A-Bear Workshop stock is USD 45.00
Published on 10/25/2026 at 00:11 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSExpansion and earnings context
- The October 21, 2026 Hard Rock partnership opens in London on October 26, 2026.
- Second-quarter revenue was USD 115.3 million, down 7.2 percent year over year.
- The NYSE-listed company had a USD 293.1 million market capitalization and a USD 23.19 to USD 72.19 52-week range on October 23, 2026.
Build-A-Bear Workshop (ISIN US1200761047) announced a London partnership with Hard Rock Cafe on October 21, 2026, while the average target for Build-A-Bear Workshop stock stands at USD 45.00. The new experience opens at Piccadilly Circus on October 26, 2026, according to PR Newswire. The event extends the company's destination-retail strategy as investors assess weaker recent operating figures.
Three dates trace the expansion
On August 27, 2026, Build-A-Bear reported its second-quarter results and updated its fiscal 2026 outlook, according to the company's investor-relations page. Zacks later said second-quarter revenue fell 7.2 percent year over year to USD 115.3 million and that fiscal 2026 revenue guidance was cut to USD 500 million to USD 525 million from USD 530 million to USD 550 million. On October 20, 2026, the company detailed three specialty experiences for its ICON Park location in Orlando, scheduled to open on November 5, 2026, as MarketScreener reported. On October 21, 2026, the Hard Rock Cafe partnership became the latest expansion event, with the London experience scheduled for October 26, 2026.
What does the expansion add?
The company said its footprint includes more than 650 company-owned, partner-operated and franchise locations across more than 30 countries. The London site adds a Make-Your-Own experience, miniature Hard Rock apparel and a commemorative pin set, giving the partnership several product and engagement features beyond a standard store opening.
Next dates are October 26 and November 5
The first scheduled date is October 26, 2026, when the Hard Rock Cafe Piccadilly Circus experience is due to begin. The second is November 5, 2026, when the multi-level ICON Park location in Orlando is scheduled to open with Pokémon, Hello Kitty and Friends, and Promise Pets experiences, according to MarketScreener.
Valuation reflects a sharper risk debate
Build-A-Bear's second-quarter revenue of USD 115.3 million missed the USD 122.0 million expectation cited by Zacks. The same analysis reported a fiscal 2026 pre-tax income outlook of USD 60 million to USD 68 million, down from USD 72 million to USD 78 million. Against that operating backdrop, the USD 45.00 average analyst target is a valuation reference rather than a forecast from this article.
Stock context for investors
Build-A-Bear Workshop stock was last at USD 23.79 on the NYSE on October 23, 2026 at 4:00 p.m. ET. The market capitalization was USD 293.1 million, while the 52-week range was USD 23.19 to USD 72.19 on the same date. The current story therefore combines a wider retail footprint with a recent revenue decline and a lower fiscal outlook.
The further course of trading is shown by the continuously updated real-time quote of Build-A-Bear Workshop stock.
Build-A-Bear Workshop stock facts
- Company: Build-A-Bear Workshop, Inc.
- ISIN: US1200761047
- Ticker: BBW
- Primary exchange: NYSE
- Market capitalization: USD 293.1 million (as of October 23, 2026)
- 52-week range: USD 23.19-USD 72.19 (as of October 23, 2026)
- Sector / Industry: Consumer Cyclical / Specialty Retail
Market context: Market report S&P 500.
