East Buy stock fell 3.68 percent while FY2026 revenue rose

Published on 10/07/2026 at 02:08 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

East Buy stock's FY2026 revenue reached RMB 5.7 billion, up 29.8 percent, while operating profit hit RMB 660 million. Consensus sees HKD 31.33 over 12 months.

East Buy, KYG5313A1013, Illustration mit AI erstellt.

East Buy (ISIN KYG5313A1013) was last at HKD 25.14 on HKEX on October 6, 2026 at 4:08 p.m. HKT, down 3.68 percent from the prior close. The latest company figures show a sharp operating rebound, giving the stock a fundamental counterpoint to its daily decline.

FY2026 revenue rises 29.8 percent

EdgeChat reports that East Buy's fiscal 2026 results, released on August 21, 2026, covered the year ended May 31, 2026. Revenue reached RMB 5.7 billion, up 29.8 percent year over year, while operating profit was RMB 660 million after a loss in the prior fiscal year.

The profit change matters because it shifts the story from post-pivot stabilization toward operating leverage. East Buy's private-label products generated RMB 5.4 billion of gross merchandise value from a total of RMB 10.2 billion in fiscal 2026, according to EdgeChat.

Private label expands the business mix

The private-label share was 52.6 percent of total GMV, supported by 1,009 self-operated product SKUs. The company also had 353,000 paid app members as of May 31, 2026, a customer base that gives the model a recurring channel beyond individual livestream hosts.

That mix is the key investor test after East Buy's transition away from online tutoring. Higher self-operated product participation can improve control over product selection and supply chains, but the company still depends on livestream traffic and third-party platforms for customer reach.

Analysts see HKD 31.33 target

Investing.com lists a Buy consensus from eight analysts, with a 12-month average target of HKD 31.33. The published target range runs from HKD 13.72734713 to HKD 50.4653338, placing the average target 24.6 percent above the HKD 25.14 price.

The same consensus page records Citi at Buy with a HKD 28.00 target on August 26, 2026, which is 11.4 percent above the October 6 price. The spread between the low and high targets shows that analysts disagree materially on how durable East Buy's profit recovery will be.

East Buy stock stays below its yearly high

East Buy stock was last at HKD 25.14 on HKEX on October 6, 2026 at 4:08 p.m. HKT, with volume of 1,710,000 shares and a 52-week range of HKD 17.59 to HKD 33.00. Its market capitalization was HKD 26.5 billion on that date.