FnGuide cuts Hyundai Department Store stock forecasts as growth cools
Published on 10/20/2026 at 00:16 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSEarnings and operating signals
- FnGuide cut Hyundai Department Store's third-quarter operating-profit forecast to KRW 91.1 billion on October 19.
- Second-quarter revenue fell 1.1 percent year over year to KRW 1.07 trillion.
- The Re-Bag campaign starts on October 21 and runs through October 30.
Hyundai Department Store (KR7069960003) saw its third-quarter operating-profit forecast cut 5.6 percent to KRW 91.1 billion on October 19, according to an analysis by FnGuide reported by Seoul Economic Daily. The revision leaves Hyundai Department Store with an expected 23.0 percent year-over-year increase in third-quarter operating profit, but the downgrade was the steepest among three major Korean department-store operators.
Forecast cut reaches 5.6 percent
The forecast fell from KRW 96.5 billion to KRW 91.1 billion over one month. Chosunbiz put Hyundai Department Store's third-quarter operating-profit consensus at KRW 89.4 billion, also up 23.0 percent year over year. The difference between the estimates shows that the direction remains positive while the earnings bar is moving lower.
Three events shape the picture
In July, Hyundai Department Store collected 3,000 unused eco-bags and produced 1,500 reusable shopping bags, according to EDAILY. On October 18, its Re-Bag campaign offered customers a 100-won grocery discount. On October 19, the FnGuide forecast was reduced to KRW 91.1 billion, according to Seoul Economic Daily.
What does the forecast cut mean for earnings?
The main counterweight is the company's latest reported performance. In the second quarter of 2026, revenue was KRW 1.07 trillion, down 1.1 percent year over year, while operating profit reached KRW 79.3 billion and the operating margin was 7.4 percent, according to ATS View. That combination gives the forecast revision a specific test: profit growth must continue even as sales growth remains weaker than in the prior year.
Upcoming campaign dates
The Re-Bag campaign starts on October 21 and runs through October 30 at the Trade Center branch food court, according to EDAILY. Customers returning the bags can receive 2,000 H-Points by November 20, giving the initiative a defined follow-up date.
Stock context for investors
Hyundai Department Store operates department stores, duty-free shops and furniture businesses in South Korea. Its shares are listed on the Korea Exchange KOSPI market under ticker 069960, while the latest reported second-quarter figures provide the clearest operating benchmark for the forecast debate.
Hyundai Department Store key facts
- Company: Hyundai Department Store Co. Ltd.
- ISIN: KR7069960003
- Ticker: 069960
- Primary exchange: Korea Exchange KOSPI
- Sector / Industry: Consumer discretionary / Department stores and general retail
Market context: Market report KOSPI.
