Hyundai Department Store stock falls 2.53 percent after target cut

Hyundai Department Store stock fell 2.53 percent to KRW 96,400 on the Korea Exchange KOSPI market on September 23, 2026. The move followed a target-price cut by NH Investment & Securities, which kept its buy rating but lowered the target to KRW 170,000 from KRW 180,000, according to ChosunBiz on September 23, 2026.

Target cut meets earnings recovery case

The revised target remains 76.35 percent above the September 23 share price. NH Investment & Securities expects foreign customer sales to rise more than 60 percent year over year and projects same-store sales growth of 9 percent in the third quarter, according to ChosunBiz.

The brokerage estimates third-quarter consolidated revenue at KRW 1.1406 trillion and operating profit at KRW 89.2 billion. The operating-profit forecast is 22.7 percent above the year-earlier result, while revenue is projected to increase 12.9 percent, according to ChosunBiz.

Second quarter showed pressure on margins

Hyundai Department Store reported second-quarter 2026 revenue of KRW 1.07 trillion, down 1.1 percent from KRW 1.08 trillion in the second quarter of 2025. Operating profit declined to KRW 79.3 billion from KRW 86.9 billion, and the operating margin fell to 7.4 percent from 8.0 percent, according to ATSView, which cites reports filed on South Korea's DART system.

The contrast between the second-quarter result and the third-quarter estimate defines the current debate. Profitability weakened year over year in the latest reported quarter, while the forecast points to a 22.7 percent rebound if foreign demand and the Zinus subsidiary recover as projected.

Stock remains below its yearly high

At KRW 96,400 on September 23, Hyundai Department Store stock stood 56.58 percent below its 52-week high of KRW 222,000 and above its 52-week low of KRW 74,100. The market capitalization was KRW 2,056,448,372,800 on the same date.

The stock's next test is the gap between the latest operating result and the projected third-quarter improvement. For investors, the KRW 170,000 target price and the 22.7 percent operating-profit forecast provide a clear valuation reference, while the 8.0 percent to 7.4 percent margin decline shows why execution remains central.