Hybe, KR7352820005

Korea Investment cuts target for Hybe stock from KRW 330,000 to KRW 270,000

Published on 10/25/2026 at 00:57 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Korea Investment cut its target 18.2 percent to KRW 270,000 on October 22, 2026. Hybe stock was last at KRW 176,500 on October 23, 2026 on KRX.

Earnings and timing

Korea Investment cut its HYBE target from KRW 330,000 to KRW 270,000 on October 22, 2026.
HYBE reported KRW 1.45 trillion in second-quarter revenue and KRW 170.9 billion in operating profit on July 28, 2026.
HYBE is scheduled to report third-quarter earnings on October 29, 2026.

Hybe, KR7352820005, Illustration mit AI erstellt.

Hybe (ISIN KR7352820005) was last at KRW 176,500 on the KRX on October 23, 2026, while Korea Investment & Securities cut its target from KRW 330,000 to KRW 270,000 on October 22, 2026. The brokerage kept its Buy rating but lowered its valuation multiple as investors weigh the visibility of BTS activity after the first half of 2027, Cineplay reported.

Target cut meets a larger earnings debate

The target reduction was tied to a cut in the valuation multiple from 30 times to 25 times, not to a weaker third-quarter sales forecast. Korea Investment & Securities projected third-quarter operating profit of KRW 169.7 billion, compared with a market estimate of KRW 162.9 billion, and forecast album and music sales to rise 47.8 percent year over year, according to Cineplay.

What does the target cut mean?

The immediate issue is profitability as concert activity expands. HYBE generated KRW 1.45 trillion in second-quarter revenue and KRW 170.9 billion in operating profit, up 105.5 percent and 159.3 percent from a year earlier, respectively, according to CNBC. The report said the second-quarter operating margin was 11.8 percent, with concerts contributing 45 percent of sales.

Three recent HYBE milestones

On July 28, 2026, HYBE reported second-quarter revenue of KRW 1.45 trillion and operating profit of KRW 170.9 billion, according to International Business Times. On October 16, 2026, analysts projected third-quarter revenue of KRW 1.5 trillion and operating profit of KRW 172.2 billion as concert revenue was forecast at KRW 717 billion, CNBC reported. On October 22, 2026, Korea Investment & Securities cut its target to KRW 270,000 from KRW 330,000, Cineplay said.

Next date is October 29

HYBE is scheduled to report third-quarter earnings on October 29, 2026, according to International Business Times. The release should show whether concert scale can offset artist payments and production costs while newer acts such as Katseye and Cortis broaden the revenue base.

Valuation now hinges on visibility

HYBE's market capitalization was KRW 7.5 trillion as of October 23, 2026. Its 52-week range was KRW 153,000 to KRW 405,500, leaving the latest KRX price below the midpoint of that span. For investors, the October 29 results offer the next quantified test of the lower target and the company's concert-led growth model.