Libstar stock: Old El Paso growth points to broader meal trend

Libstar is highlighting the renewed distribution of Old El Paso in South Africa as a sign of changing consumer preferences. In a press release dated 6 October 2026, Libstar said consumers were increasingly embracing Mexican-inspired food as part of their regular meal repertoire.

Rialto rebuilds Old El Paso reach

Rialto, a Libstar group company, assumed local distribution of Old El Paso in mid-2025. Since then, the business has focused on re-establishing retail listings and strengthening the brand's national availability.

Derek Couzens, managing executive of Rialto, said Mexican-inspired food was moving beyond an occasional taco-night format and becoming a broader meal occasion. The company also pointed to the flexibility of tacos, fajitas, enchiladas and burritos, which can be adapted to different tastes, budgets and dietary preferences.

Category development matters for investors

Libstar's account places the opportunity less in an individual product than in complete meal solutions that make international flavours easier to recreate at home. The company said major retailers were increasingly recognising Global Meals & Flavours as a distinct category, with some introducing dedicated Mexican food sections.

For investors, the announcement provides a qualitative view of brand distribution and consumer demand rather than a new group financial forecast. Category growth will also depend on consumer education and sustained retail availability, according to the company.

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