MarketBeat reports Hold for Sonic Automotive stock as Powersports sells 1,135 motorcycles

Published on 10/05/2026 at 00:46 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Q2 revenue reached USD 3.93 billion, up 7.60 percent year over year. Sonic Automotive stock is valued at USD 2.1 billion on October 2, 2026.

SAH, US83545G1022, Illustration mit AI erstellt.

Sonic Automotive (US83545G1022) had a USD 2.1 billion market value as of October 2, 2026. MarketBeat reported a Hold consensus for Sonic Automotive stock on September 11, 2026, while Sonic Powersports sold 1,135 motorcycles at the Sturgis Motorcycle Rally on September 9, 2026.

Q2 revenue beats expectations

Sonic Automotive reported USD 3.93 billion of revenue for the second quarter of 2026, compared with a USD 3.78 billion analyst estimate. Revenue increased 7.60 percent from the same quarter a year earlier, giving the dealership group a quantified operating comparison.

Reported net income was USD 57.4 million and reported diluted earnings per share were USD 1.79 for the second quarter of 2026. The investor-relations page also lists adjusted net income of USD 58.3 million and adjusted earnings per diluted share of USD 1.82 for the period, linking the quarterly result to both GAAP and adjusted performance.

Powersports adds a growth engine

Sonic Automotive said on September 9, 2026, that Sonic Powersports sold a record 1,135 new and pre-owned motorcycles at the rally, including 511 new Harley-Davidson motorcycles. The company deployed more than 1,200 rally-ready motorcycles across five Black Hills locations and described the result as its highest Rally sales volume to date.

The powersports platform now spans 20 rooftops and 46 franchises, including 13 Harley-Davidson locations, according to the company release. That footprint gives the event result a wider operating context than a single dealership milestone, while Sturgis Harley-Davidson alone sold 348 motorcycles during the rally.

Next report and market value

MarketBeat lists October 22, 2026, as Sonic Automotive's next quarterly reporting date. The stock's USD 54.11 to USD 113.67 52-week range and USD 2.1 billion market value were measured as of October 2, 2026, placing the valuation in a broad trading band ahead of the next report.

Sonic Automotive operates franchised dealerships, EchoPark used-vehicle stores and powersports locations across the United States. Its second-quarter figures combine a 7.60 percent year-over-year revenue increase with record powersports activity, giving investors two distinct operating indicators to track into the October report.