New York Times stock adds 420,000 digital subscribers in Q3

Published on 11/10/2026 at 01:38 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

New York Times stock remains in focus after a strong digital subscriber quarter. Digital-only subscription revenue grew 14.6 percent, while fourth-quarter guidance points to continued growth.

Q3 Growth Keeps Digital Strategy Moving

Paid subscribers reached 13.8 million by the end of the third quarter.
Revenue increased 9.7 percent year over year to USD 768.5 million.
Management expects digital-only subscription revenue to rise 12 to 15 percent in the fourth quarter.

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The New York Times Company added 420,000 digital-only subscribers in the third quarter, according to The New York Times on November 4, 2026. Total paid subscriptions reached 13.8 million, keeping the publisher on track for its goal of 15 million subscribers by the end of 2027.

Digital Subscriptions Lead Growth

Third-quarter revenue rose 9.7 percent year over year to USD 768.5 million. Digital-only subscription revenue increased 14.6 percent to USD 421.3 million, while the average revenue per digital-only user reached USD 9.93.

Digital advertising revenue climbed 12 percent to USD 109.9 million. Print subscriptions continued to decline, highlighting the importance of the company’s digital products and pricing strategy.

For the fourth quarter, the company expects digital-only subscription revenue to increase 12 to 15 percent year over year. It also forecasts high-single-digit to low-double-digit growth in digital advertising revenue and adjusted operating-cost growth of 6 to 8 percent.

New York Times stock traded at 63.92 euros on Lang & Schwarz at 23:00 CET on Monday, November 9, 2026.

Subscription-Led Media Portfolio

The New York Times Company operates a subscription-led news and digital media business spanning The New York Times, The Athletic, Wirecutter, Cooking, Games and Audio. Its growth strategy is centered on expanding digital subscriptions, retaining readers and increasing revenue per user across the portfolio.