Hybe, KR7352820005

Sangsangin set a KRW 320,000 target for Hybe stock

Published on 10/14/2026 at 00:36 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Hybe stock gets a KRW 320,000 target from Sangsangin. Third-quarter profit is KRW 156 billion versus KRW 162.2 billion consensus.

Analysts weigh growth and margins

Sangsangin Securities maintained its Buy rating and KRW 320,000 target on October 12, 2026.
Projected third-quarter operating profit is KRW 156 billion versus KRW 162.2 billion consensus.
HYBE closed at KRW 167,000 on October 7, 2026, after a 6.37 percent increase.

Hybe, KR7352820005, Illustration mit AI erstellt.

Hybe stock received a KRW 320,000 target and a maintained Buy rating from Sangsangin Securities on October 12, 2026, according to EDAILY. The call rests on faster growth from newer intellectual property, but the same note projects third-quarter operating profit below consensus, leaving margins as the central test for the stock.

Analysts see newer acts gaining ground

Sangsangin projected third-quarter revenue of KRW 1.4537 trillion, up 99.9 percent year over year, while operating profit was estimated at KRW 156 billion versus KRW 162.2 billion consensus, EDAILY reported on October 12, 2026. The gap indicates that revenue growth alone may not determine the next valuation step if offline activity and production costs continue to pressure profitability.

The brokerage also pointed to Cortis and the planned 2027 debut of a new U.S. boy band and Saint Satin as potential additions to HYBE's artist portfolio. That diversification argument matters because the company remains closely tied to BTS activity, while newer acts must convert audience growth into recurring music, touring, merchandise and licensing revenue.

Three dated earnings signals

On October 8, 2026, SIGNAL reported that HYBE had closed at KRW 167,000 on October 7, 2026, after a 6.37 percent increase. On October 12, 2026, Sangsangin Securities maintained its KRW 320,000 target, according to EDAILY.

In the second quarter of 2026, HYBE generated KRW 1.45 trillion of revenue, up 105.5 percent year over year, and operating profit of KRW 170.9 billion, up 159.3 percent, according to ATSView. The comparison shows why the current debate is not about demand alone: the next earnings update must show whether concert-led scale can translate into comparable operating leverage.

What drives the valuation debate?

The counterweight is concentration risk. SIGNAL reported that SK Securities analyst Park Jun-hyung cut his target to KRW 290,000 because HYBE depends heavily on BTS, while the company seeks to build additional artist intellectual property. Sangsangin's KRW 320,000 target therefore represents a more constructive view of newer acts, but its KRW 156 billion operating-profit estimate remains below the KRW 162.2 billion consensus.

KRX listing and company details

HYBE Co., Ltd. is a South Korean communication-services company listed on the Korea Exchange under ticker 352820 and ISIN KR7352820005. Its business combines artist management, music, intellectual-property development and digital fan platforms, with BTS still a major earnings driver.

Market context: Market report KOSPI.