Sega Sammy, JP3419050004

Sega Sammy stock gets Football Manager 27 release date

Published on 10/07/2026 at 00:38 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Sega Sammy stock faces a November 11, 2026 release date for Football Manager 27. Fiscal 2026 revenue rose 13.66 percent to JPY 487,542 million.

Sega Sammy, JP3419050004, Illustration mit AI erstellt.

Sega Sammy stock (ISIN JP3419050004) was last at JPY 3,238 on the Tokyo Stock Exchange on October 6, 2026, down 0.43 percent from the prior close. The group has set a November release for a major game franchise, giving investors a concrete product date to track.

Football Manager gets a date

On September 25, 2026, Sega announced that Football Manager 27 would launch in November, and a follow-up release dated October 1, 2026 set the digital launch for November 11, 2026. The announcement covers PC, Mac, PlayStation 5, Xbox Series X and S, and Netflix mobile distribution, according to SEGA.

Football Manager 27 is a group-company release rather than a new consolidated financial forecast. Its importance for Sega Sammy therefore lies in the timing of potential content sales and engagement, while the next reported checkpoint remains the second-quarter announcement scheduled for November 6, 2026 on the company's investor-relations calendar, according to Sega Sammy.

Revenue grew but profit reversed

Sega Sammy reported fiscal 2026 revenue of JPY 487,542 million, up 13.66 percent from JPY 428,948 million in fiscal 2025. The same annual table shows a swing from net income of JPY 45,053 million to a JPY 5,755 million loss, according to Reuters.

That contrast makes the November release more relevant as an operating milestone than as proof of an earnings trend. The revenue increase shows the scale of the business, but the earnings reversal leaves the next quarterly update as the clearer test of how content performance and other segments are converting into profit.

Analyst target remains below price

On September 9, 2026, Tokai Tokyo Securities kept its Neutral rating and raised its price target from JPY 2,630 to JPY 3,090. gamebiz reported the change as Sega Sammy shares traded higher during that session.

The target revision provides a dated benchmark, while the October 6 quote stood above the revised JPY 3,090 target. The share price also remained below its 52-week high of JPY 3,422 and above its 52-week low of JPY 2,078.

Stock remains below yearly high

Sega Sammy was last at JPY 3,238 on the Tokyo Stock Exchange on October 6, 2026, with a session range of JPY 3,225 to JPY 3,270 and volume of 687,600 shares. Its market capitalization was JPY 657.1 billion on the same date.