HELE, BMG4388N1065

UBS lifts target for Helen of Troy stock to USD 29.00

Published on 10/20/2026 at 19:43 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Helen of Troy earned adjusted EPS of USD 0.79 in fiscal Q2 2027. Helen of Troy stock costs EUR 26.30 on October 20, 2026 at 7:37 p.m. CEST.

Analyst target and earnings

  • UBS raised its Helen of Troy target from USD 28.00 to USD 29.00 on October 9, 2026.
  • Fiscal second-quarter adjusted diluted earnings per share reached USD 0.79 for the period ended August 31, 2026.
  • Helen of Troy stock costs EUR 26.30 at Lang & Schwarz on October 20, 2026 at 7:37 p.m. CEST.
  • The next earnings date is January 13, 2027.
HELE, BMG4388N1065, Illustration mit AI erstellt.

UBS raised its Helen of Troy target from USD 28.00 to USD 29.00 on October 9, 2026 while keeping a Neutral rating, according to Investing.com. Helen of Troy stock was trading at EUR 26.30 at Lang & Schwarz on October 20, 2026 at 7:37 p.m. CEST.

Adjusted earnings reached USD 0.79

Helen of Troy reported fiscal second-quarter 2027 revenue of USD 440.9 million for the three months ended August 31, 2026, up 2.1 percent from USD 431.8 million a year earlier. Adjusted diluted earnings per share rose to USD 0.79 from USD 0.59, while GAAP diluted earnings per share reached USD 0.19. The figures were published on October 8, 2026 in the company announcement carried by Financial Times.

Margin improvement changed the picture

Gross profit margin increased to 52.2 percent from 44.2 percent in fiscal second-quarter 2026, while adjusted operating margin advanced to 8.6 percent from 6.2 percent. Home and Outdoor revenue grew 9.2 percent to USD 227.9 million, but Beauty and Wellness revenue declined 4.5 percent to USD 213.0 million, according to the same company announcement.

Valuation and reporting date

Helen of Troy had a market capitalization of USD 688.9 million on October 20, 2026. Its Nasdaq quote was USD 29.45 at 1:42 p.m. ET on that date, with a 52-week range of USD 13.85 to USD 31.98 and a price-to-earnings ratio of minus 6.76. TradingView lists January 13, 2027 as the next earnings date.

Comparison with peers

Helen of Troy: USD 29.45, price-to-earnings ratio minus 6.76, market capitalization USD 688.9 million, October 20, 2026.

Estée Lauder: USD 106.09, price-to-earnings ratio 216.49, market capitalization USD 38.4 billion, October 20, 2026.

Colgate-Palmolive: USD 94.25, price-to-earnings ratio 37.35, market capitalization USD 75.1 billion, October 20, 2026.

Target increase meets uneven sales

The UBS target increase gives the stock a USD 29.00 reference point in the analyst view, while the latest quarter shows a clear split between the two operating divisions. Revenue growth came from Home and Outdoor, whereas Beauty and Wellness contracted.

Helen of Troy was trading at EUR 26.30 at Lang & Schwarz on October 20, 2026 at 7:37 p.m. CEST. The further course of trading is shown by the continuously updated real-time quote of Helen of Troy stock.

Helen of Troy stock at a glance

  • Company: Helen of Troy Limited
  • ISIN: BMG4388N1065
  • Ticker: HELE
  • Primary exchange: NASDAQ
  • Price Lang & Schwarz (as of October 20, 2026, 7:37 p.m. CEST): EUR 26.30
  • Market capitalization: USD 688.9 million (as of October 20, 2026)
  • 52-week range: USD 13.85-31.98 (as of October 20, 2026)
  • Sector / Industry: Consumer products

Market context: Market report S&P 500.

More news and analyses on Helen of Troy stock

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