UBS raises target for The Boston Beer Company stock from USD 190 to USD 204
Published on 10/28/2026 at 05:57 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSGuidance and earnings context
- UBS raised its target from USD 190 to USD 204 on October 23, 2026.
- Third-quarter 2026 net revenue fell 3.2 percent to USD 520.1 million.
- Market capitalization was USD 2.1 billion as of October 27, 2026.
The Boston Beer Company (ISIN US1005571070) saw UBS raise its target from USD 190 to USD 204 on October 23, 2026, according to MarketScreener. The move followed third-quarter results that combined weaker volumes with wider margins.
Targets reflect a mixed quarter
GlobeNewswire reported on October 22, 2026, that net revenue fell 3.2 percent year over year to USD 520.1 million in the third quarter ended September 26, 2026. Depletions declined 5.0 percent and shipments fell 4.9 percent, while gross margin increased to 51.7 percent from 50.8 percent.
The earnings mix explains why target changes were not uniformly bullish. GAAP diluted earnings per share reached USD 4.21, including a USD 0.16 litigation impact, while non-GAAP diluted earnings per share came in at USD 4.37. Year-to-date net revenue was USD 1.522 billion, down 3.6 percent.
What changed in 2026 guidance
The company raised its full-year non-GAAP earnings-per-share range to USD 9.00-10.50 from USD 8.50-10.50 and lifted gross-margin guidance to 49.0-50.0 percent from 48.5-50.0 percent, according to the October 22 release. It also reduced projected tariff costs to USD 18.0-22.0 million from USD 20.0-30.0 million.
Three dated stock events
On October 22, 2026, Boston Beer reported USD 520.1 million in third-quarter net revenue. On October 23, UBS raised its target from USD 190 to USD 204 while maintaining a Neutral rating, as reported by MarketScreener. On October 23, Deutsche Bank raised its target from USD 176 to USD 184 and maintained a Hold rating, according to the same dated market report.
When is the next guidance date
The company plans to provide full-year 2027 guidance during its fourth-quarter earnings call in February 2027, according to the October 22 release.
Valuation and trading context
The Boston Beer Company had a market capitalization of USD 2.1 billion as of October 27, 2026. Its primary listing is on the NYSE, and the 52-week range was USD 158.68 to USD 264.46 on that date. For investors, the central tension is clear: margin improvement and higher earnings guidance are offsetting a 3.2 percent revenue decline and mid-single-digit volume pressure.
The further course of trading is shown by the continuously updated real-time quote of The Boston Beer Company stock.
The Boston Beer Company facts
- Company: The Boston Beer Company, Inc.
- ISIN: US1005571070
- Ticker: SAM
- Primary exchange: NYSE
- Market capitalization: USD 2.1 billion (as of October 27, 2026)
- 52-week range: USD 158.68-264.46 (as of October 27, 2026)
- Sector / Industry: Consumer Defensive / Beverages - Alcoholic
Market context: Market report S&P 500.
